Meta Ads

Automates the creation and optimization of ad campaigns across Facebook and Instagram, syncs performance metrics to your reporting tools, and adjusts budgets based on real time conversion data.

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Why use Ceven?

  1. AI native Meta Ads integration

    • Describe the outcome and Ceven picks the right Meta Ads calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Meta Ads data, across all 50 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Meta Ads access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Meta Ads, when, and on whose behalf.
    • The agent pauses and asks when Meta Ads is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Meta Ads.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Meta Ads action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Meta Ads, and when to use it.

Create campaign
Use this to start a new advertising initiative with a specific objective and bidding strategy.
Create ad set
Define targeting, budgets, and optimization goals for a group of ads within a campaign.
Create ad
Deploy a specific ad format like a carousel or video into a designated ad set.
Create ad creative
Build reusable visual elements and interactive components that define the ad look.
Create custom audience
Build a target group based on customer lists, website visitors, or app users.
Get insights
Pull performance metrics and breakdowns for any ad account, campaign, or ad set.
Pause campaign
Stop a campaign from delivering ads immediately while keeping the data intact.
Resume campaign
Set a paused campaign back to active status to resume ad delivery.
Update campaign
Modify an existing campaign name, status, budget, or bidding strategy.
Update ad creative
Change the visual or text elements of an existing ad creative.
Read ad sets
Retrieve a list of ad sets and their current targeting and status properties.
Upload ad image
Send an image file to Meta to get a hash for use in ad creatives.
Preview ad creative
Generate a preview of how the ad will appear to users on different placements.
Delete campaign
Mark a campaign as deleted to prevent further delivery and remove it from active views.
Delete ad creative
Remove a specific ad creative from the account library.
Get ad creative
Pull the details and configuration of a specific ad creative by its ID.

16 actions · scroll to see them all

Frequently asked questions

Ceven implements a sophisticated queuing system to manage Meta Marketing API rate limits. Meta uses a business based rate limiting system where the number of calls allowed depends on the account spend and usage history. When the agent detects a rate limit warning in the API response, it automatically backs off and schedules the remaining requests using an exponential backoff strategy. This ensures that your workflows do not crash during high volume operations like bulk ad creation or massive insight pulls. We prioritize critical write actions over read actions to keep your campaigns running while analytics updates might experience a slight delay during peak times.
Yes. Ceven can pull user data from your CRM or data warehouse and push it directly into Meta as a custom audience. The agent handles the hashing of personally identifiable information on your side before it ever reaches Meta, ensuring privacy compliance. You can set up a workflow that refreshes these audiences every twenty four hours, so your retargeting campaigns always reach the most current list of website visitors or lead captures. This eliminates the need to manually export CSV files and upload them through the Meta Ads Manager interface every few days.
Ceven monitors the status of your campaigns in real time. If Meta pauses a campaign due to a policy violation or payment failure, the agent detects the status change via the API and triggers a notification to your team. You can configure a workflow that automatically alerts a Slack channel or creates a ticket in Jira when a campaign status changes to paused unexpectedly. This allows your team to react quickly to ad rejections or billing issues, minimizing the amount of time your marketing spend is offline and your funnel is empty.
Absolutely. Because Ceven connects to the Meta Marketing API, it has full visibility and control over all placements within the Meta ecosystem. You can create a single campaign and tell the agent to optimize for Instagram Stories specifically, or let Meta's automatic placements handle the distribution. The agent can pull insights broken down by placement, allowing you to see exactly which platform is driving the most conversions. This means you can automate the process of shifting budget from Facebook to Instagram based on which platform is performing better for a specific creative.
The agent can manage a library of ad creatives and deploy them across multiple ad sets for A B testing. You can instruct Ceven to upload five different images, create five corresponding ad creatives, and then distribute them evenly across three different target audiences. As the data accumulates, the agent analyzes the click through rate and conversion rate for each variation. Once a statistically significant winner is found, the agent can automatically pause the losing creatives and move the remaining budget to the winning version to maximize your return on ad spend.
Ceven requires an access token with specific permissions granted through the Meta App review process. You do not need to give us your personal login credentials. Instead, you authorize the Ceven app via Meta's OAuth flow. You can control exactly which ad accounts the agent can access and what level of permission it has, such as read only for reporting or full manage access for campaign creation. This permission model ensures that your account security remains intact while allowing the agent to perform the necessary automation tasks on your behalf.
Yes. You can build workflows that adjust bids based on external triggers or internal performance metrics. For example, you can tell Ceven to increase the bid by ten percent whenever your warehouse inventory for a specific product goes above a certain threshold. Alternatively, you can set a rule to lower bids during hours of the day when your conversion rate historically drops. The agent calls the update campaign or update ad set endpoints to change the bidding strategy in real time, ensuring you are not overpaying for leads during low conversion periods.
When you want to launch a new ad, the agent uses the upload ad image action to send the file to Meta. Meta then returns a unique image hash. Ceven stores this hash temporarily and uses it to link the image to a new ad creative. This two step process is the required way the Meta API handles media. You can automate this by having the agent pull images from a Google Drive folder or a Shopify product gallery, meaning your ads can be updated automatically whenever you add new product photography to your store.

Alternatives to Meta Ads

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Try Ceven on your stack

Plug Ceven on top of the tools you already run. Connect Meta Ads and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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