Connector
A prebuilt, reusable integration to a specific application that handles its authentication and API details so it can be used in a workflow without custom development.
In more detail
A connector is a packaged integration to a particular application. It handles the specifics of that app, its authentication, its API endpoints, its data shapes, so a builder can use the app in a workflow by configuration rather than by writing and maintaining the integration code. Each connector is a piece of reusable plumbing.
The size and quality of a connector library is a major practical differentiator between automation platforms. A workflow can only touch the systems there are connectors for, and every connector the platform maintains is one the customer does not have to build or keep working as the underlying API changes.
Where this shows up at Ceven
Ceven maintains connectors across 1,000+ tools, so the systems a process needs are usually already reachable without custom development. Using an app in a workflow is a matter of describing the outcome, and the maintenance of each connector, as APIs and auth evolve, is Ceven's responsibility rather than the customer's.