Data sync
The process of keeping the same information consistent across two or more systems, so a change in one is reflected in the others.
In more detail
Data sync keeps a shared piece of information aligned across multiple systems, so that a customer's address, an order's status, or a contact's details reads the same everywhere. It can be one-way, one system is the source and others follow, or two-way, where changes can originate anywhere and must be reconciled.
The difficulty is in the edge cases: which system wins when the same field changes in two places, how to avoid an update in one system triggering an endless echo back and forth, and how to handle records that exist in one system but not another. Naive sync tends to work in the demo and corrupt data in production.
Where this shows up at Ceven
Ceven can keep systems aligned as part of a workflow, moving and reconciling data across the connected tools rather than treating sync as a separate product. Because Ceven is not itself a system of record, it propagates changes between the customer's own systems of record, with each write recorded in the audit trail rather than happening invisibly.