Net revenue retention (NRR)
A metric measuring the revenue retained from existing customers over a period, including upgrades and expansion and net of downgrades and churn.
In more detail
Net revenue retention measures how revenue from an existing set of customers changes over a period, counting expansion, upgrades, and additional purchases, and subtracting downgrades and churn. Crucially it can exceed one hundred percent: if expansion from existing customers outweighs the losses, the base grows even before any new customers are added.
It is one of the most watched health metrics for recurring-revenue businesses because it captures both retention and growth within the existing base. A figure above one hundred percent means the company could grow on its existing customers alone, while a figure below signals that churn and downgrades are outrunning expansion.
Where this shows up at Ceven
Ceven contributes to the drivers behind NRR by helping reduce churn and surface expansion, watching for risk and opportunity signals across the connected systems and triggering timely action on both. It does not store the revenue data itself; it orchestrates around the customer's own systems, with each intervention recorded in the audit trail.