Personally identifiable information (PII)
Any data that can identify a specific individual, either on its own or combined with other data, such as name, email address, phone number, or government ID.
In more detail
Personally identifiable information is data that can single out a specific person, directly, like a name or ID number, or in combination, like a set of attributes that together identify someone. It is the category that data protection laws focus on, because misuse or exposure of it harms real individuals.
Handling PII carries obligations: to collect only what is needed, protect it, limit who can access it, honor individuals' rights over it, and in many cases keep it within certain jurisdictions. Systems that process PII have to be designed with these constraints in mind rather than treating it as ordinary data.
Where this shows up at Ceven
Ceven's structural controls, scoped access per step, human-approval gates on consequential actions, and a full audit trail, are exactly what handling PII responsibly requires: least-privilege access and a record of every action taken on the data. Because Ceven is not the system of record, the PII stays governed by the customer's authoritative systems.