Prompt engineering
The practice of designing and refining the instructions given to a model so that its output is reliable, well-formatted, and fit for the task.
In more detail
Prompt engineering is the craft of telling a model what to do in a way that produces consistent, usable output. It covers giving clear instructions, showing examples, specifying the output format, and supplying the right context. Small changes in wording can meaningfully change reliability, which is why it is treated as a discipline rather than an afterthought.
As models improve, brittle prompt tricks matter less, but the fundamentals persist: be specific about the task, provide the necessary context, and constrain the output shape. Good prompting is usually the first and cheapest thing to try before considering fine-tuning or more complex architecture.
Where this shows up at Ceven
Ceven handles the prompt engineering underneath so the customer does not have to. You describe the outcome in plain language, and Ceven turns that into the structured instructions each step needs. When a step drives a decision or a draft, the prompt work that makes it reliable is Ceven's job, not the user's.