Sales cadence
A defined sequence of outreach touchpoints, across channels and spaced over days or weeks, that a sales rep follows to engage a prospect systematically.
In more detail
A sales cadence is the structured rhythm of outreach: a defined series of touches, an email now, a call in two days, a message later that week, spaced over time and often spread across channels. It replaces ad hoc follow-up with a repeatable pattern so prospects are pursued consistently rather than forgotten after one attempt.
The best cadence balances persistence with restraint. Too few touches and prospects slip away before they engage; too many, or too impersonal, and the outreach becomes annoying and damages the brand. A cadence should also stop the moment a prospect replies, so automation does not keep sending into an active conversation.
Where this shows up at Ceven
Ceven can run a cadence as a workflow, executing the timed sequence across channels and, crucially, stopping automatically when a prospect responds so a person takes over. Human-approval gates keep the outbound accountable, and because Ceven is not a CRM, the cadence runs against the customer's own systems with every touch logged in the audit trail.