Waterfall enrichment
An enrichment strategy that queries multiple data providers in a prioritized sequence, falling through to the next only when the previous one lacks the needed attribute.
In more detail
Waterfall enrichment addresses the fact that no single data provider has complete or correct coverage. Instead of relying on one source, it queries providers in a prioritized order and falls through to the next only when the current one cannot supply the attribute. The record is filled from the best available source for each field.
The benefits are higher coverage and, often, lower cost, since a cheaper or preferred provider is tried first and more expensive ones are only used when needed. The trade-off is complexity: managing multiple providers, their ordering, and reconciling conflicting answers requires orchestration that a single-source lookup does not.
Where this shows up at Ceven
The waterfall pattern, try sources in order, fall through on a miss, reconcile the results, is exactly the kind of multi-step logic Ceven orchestrates well. A workflow can query connected data tools in sequence, stop when it has the answer, and write the best result back to the customer's system, with each step recorded in the audit trail.