AI agents for pr & communications agencies
AI agents alongside Cision and Muck Rack. Targeted media lists, coverage monitoring, and client reporting run so the team pitches instead of compiling.
Systems of record this works alongside
Starter workflows
Targeted media-list building
Build the pitch list for a specific story from the media database, matching journalists to the angle by beat and recent coverage, and draft the personalized pitch angle per contact for the account team to send.
Coverage monitoring and alerts
Watch for client coverage across the monitoring tools, capture the placement, alert the account team in real time, and draft the client note, so a hit gets celebrated and amplified while it is fresh.
Client reporting assembly
Assemble the coverage report with the placements, reach, and key messages landed, draft the narrative in the account lead's voice, and stage it for review, so reporting stops consuming the account team.
Journalist relationship tracking
Keep the record of every journalist interaction current, surface the relationships worth nurturing, and draft the timely follow-up, so the agency's media relationships stay warm between campaigns.
PR is relationships and timing, wrapped in compilation work
A PR agency wins on relationships with journalists and on landing the right story at the right moment, but the account team spends its hours building media lists, monitoring for coverage, and compiling client reports. Ceven runs that compilation against Cision, Muck Rack, and Meltwater, so the team spends its time pitching and building relationships. The media database and monitoring tools stay the systems of record; Ceven does the list-building and reporting around them, and every pitch angle traces back to the journalist's actual beat and recent work.
Lists matched to the angle, not blasted to everyone
A pitch blasted to a generic list burns the agency's relationships, while a pitch matched to a journalist's actual beat and recent coverage lands, and the difference is research time the account team rarely has. Ceven builds the targeted list for a specific story and drafts a personalized angle per contact, grounded in what that journalist actually covers, so the team sends thoughtful pitches at scale. The account lead approves every pitch; Ceven does the matching and the drafting.
Catching coverage while it is worth something
A placement is worth the most in the hours after it runs, when it can be amplified and shared with the client, and coverage that surfaces days later has lost its moment. Ceven watches for coverage in real time, captures it, alerts the team, and drafts the client note, so nothing good goes unnoticed. The reporting that used to consume the end of every month assembles itself, staged for the account lead's review, with a full log of what landed.
Frequently asked
Does the agent pitch journalists on its own?
No. It builds targeted lists and drafts personalized angles; the account team reviews and sends every pitch. The media relationship stays with the humans who own it.
Does this work with Cision and Muck Rack?
Yes, both on the standard adapter, along with Meltwater. Ceven reads the media database and monitoring feeds and drafts around the agency's tools.
Can it monitor coverage in real time?
Yes. Ceven watches the monitoring tools, captures placements as they run, and alerts the team with a drafted client note while the coverage is fresh.
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