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Migration guideGTM data & enrichmentUpdated 2026-06-30

How to Migrate from Bombora to Ceven

Migrating your B2B intent data workflows from Bombora to Ceven involves a structured approach to ensure a smooth transition. This guide provides a step-by-step process to help you move your data enrichment workflows effectively.

Remember, there is no automatic import. Migrating means rebuilding your workflows on Ceven and re-authorizing the same connected apps. Always run both systems in parallel on real data and switch over only once the Ceven version is proven.

Migrate from Bombora to Ceven in 6 steps

  1. Inventory your workflows by outcome

    Start by listing all the outcomes you achieve with Bombora. Note the data sources, the transformations applied, and the destinations. This will help you understand what needs to be rebuilt in Ceven.

  2. Connect the same apps in Ceven

    Ceven connects to 1,000+ tools, including those you use with Bombora. Set up these connections in Ceven to ensure data flows smoothly between your existing systems and the new platform.

  3. Describe the outcome to rebuild

    Instead of recreating one-for-one, think about the desired outcomes. Rebuild your workflows in Ceven to achieve these outcomes more efficiently. Use Ceven's no-code interface to design and test your workflows.

  4. Add AI steps and approval gates

    Where Bombora was brittle, use Ceven's AI steps to enhance your workflows. Add human-approval gates to critical steps, especially those that write to systems of record, to ensure data integrity and compliance.

  5. Validate in parallel

    Run your Bombora and Ceven workflows in parallel on real data. Compare the outputs to ensure that Ceven is producing the expected results. Make any necessary adjustments to your Ceven workflows.

  6. Schedule and cut over

    Once you are confident in Ceven's performance, schedule the final cutover. Communicate the change to your team and stakeholders, and ensure a smooth transition to the new system.

Why teams switch from Bombora to Ceven

Teams often switch from Bombora to Ceven for several reasons. Ceven offers a more comprehensive suite of tools for workflow automation, including AI steps and human-approval gates. This allows for more robust and flexible workflows that can handle a wider range of tasks.

Additionally, Ceven's no-code interface makes it easier to design and manage complex workflows without the need for extensive coding knowledge. This can lead to faster deployment and easier maintenance of your automation processes.

What moves over and what doesn't

When migrating from Bombora to Ceven, it's important to understand what will move over and what will not. Your data sources and destinations can be reconnected in Ceven, but the specific workflows and logic will need to be rebuilt. This is an opportunity to optimize and enhance your workflows with Ceven's advanced features.

Historical data and specific configurations in Bombora will not automatically transfer to Ceven. However, you can export any necessary data from Bombora and import it into Ceven manually if needed. Focus on rebuilding your workflows to achieve the desired outcomes more efficiently.

Avoiding the common pitfalls

One common pitfall is trying to recreate your Bombora workflows one-for-one in Ceven. Instead, focus on the outcomes you want to achieve and build workflows in Ceven that are optimized for those outcomes. This approach can lead to more efficient and effective automation processes.

Another pitfall is not running both systems in parallel during the migration process. This can lead to unexpected issues and data discrepancies. Always validate your Ceven workflows against your Bombora workflows to ensure a smooth transition. Communicate the changes to your team and stakeholders to ensure everyone is on the same page.

Frequently asked

Can Ceven auto-import my workflows from Bombora?

No, Ceven does not offer an auto-import feature. Migrating from Bombora to Ceven means rebuilding your workflows on the new platform. This process usually results in consolidating into fewer, more capable workflows.

How long does the migration process take?

The duration of the migration process depends on the complexity of your workflows and the number of integrations. It is recommended to allocate sufficient time for inventorying, rebuilding, and validating your workflows. Running both systems in parallel can also extend the timeline.

What support does Ceven offer during the migration process?

Ceven provides comprehensive support during the migration process. Their team can assist with connecting apps, designing workflows, and ensuring a smooth transition. Additionally, Ceven's documentation and community resources can be valuable during the migration.

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