How to Migrate from Bombora to Ceven
Bombora is a B2B intent-data provider that aggregates anonymized topic-readership signals from a publisher co-op. Ceven is an AI workflow automation platform that connects to 1,000+ tools, runs end-to-end workflows on a schedule with AI steps and human-approval gates, and can build & host no-code pages/apps.
This guide will walk you through migrating your GTM data and enrichment workflows from Bombora to Ceven, ensuring a smooth transition and leveraging Ceven's advanced automation capabilities.
Migrate from Bombora to Ceven in 6 steps
Take Inventory by Outcome
Start by listing the outcomes you achieve with Bombora. Identify the specific data enrichment and GTM workflows you rely on, and note any manual steps or external tools involved.
Connect the Same Apps in Ceven
Recreate the connections to the same tools and data sources in Ceven. This includes your CRM, marketing automation tools, and any other systems that interact with Bombora data.
Describe the Outcome to Rebuild
Rather than recreating each workflow one-for-one, describe the desired outcomes. For example, aim to enrich leads with intent data and sync them to your CRM, or trigger follow-up emails based on specific intent signals. Use this outcome-focused approach to design more efficient workflows in Ceven.
Add AI Steps and Approval Gates
Enhance your workflows with AI steps in Ceven, such as predictive scoring or natural language processing to analyze intent data. Add human-approval gates to critical steps, ensuring accuracy and control. This is where Ceven shines, adding robustness where Bombora might have been brittle.
Validate in Parallel
Run both Bombora and Ceven workflows in parallel using real data. Ensure that Ceven's workflows produce the expected outcomes and that any AI steps or approval gates function as intended. Use this phase to fine-tune and optimize your Ceven workflows.
Schedule and Cut Over
Once validated, schedule the final cutover. Gradually shift the workload to Ceven, monitoring closely for any issues. Consider keeping Bombora active for a short period to ensure a smooth transition and to handle any unexpected scenarios.
Why teams switch from Bombora to Ceven
Teams often switch from Bombora to Ceven to leverage advanced AI-driven workflows and enhanced automation capabilities. Ceven's ability to connect to over 1,000 tools allows for more integrated and streamlined processes, reducing manual interventions and errors. Additionally, Ceven's human-approval gates provide an extra layer of control and accuracy, making it a robust solution for GTM data and enrichment workflows.
Ceven's no-code platform also makes it easier for non-technical team members to build and manage workflows, leading to faster implementation and greater flexibility. The platform's scheduling and AI steps can automate complex processes, freeing up time for more strategic tasks.
What moves over and what doesn't
When migrating from Bombora to Ceven, the focus is on moving the automation and workflows, not the raw data itself. This means that the logic, triggers, and actions defined in Bombora will be rebuilt in Ceven. Any connected apps and data sources will also be reconnected in Ceven, ensuring a seamless transition of workflows.
The raw intent data and publisher co-op signals provided by Bombora will not be moved to Ceven. Instead, Ceven will pull this data from the same sources, ensuring that the workflows remain data-driven. Any proprietary algorithms or enrichments specific to Bombora will need to be recreated or enhanced using Ceven's AI capabilities.
Avoiding the common pitfalls
One common pitfall is attempting to recreate every Bombora workflow one-for-one in Ceven. Instead, focus on the outcomes and redesign the workflows to be more efficient and effective. Use Ceven's AI steps and approval gates to add robustness and control, rather than simply replicating the existing processes.
Another pitfall is rushing the migration process. It's crucial to validate the workflows in parallel, ensuring that Ceven's workflows produce the expected outcomes before fully cutting over. This validation phase allows for fine-tuning and optimization, ensuring a smooth transition. Additionally, be prepared to handle any unexpected scenarios during the transition period, and consider keeping Bombora active for a short time to ensure continuity.
Frequently asked
Can Ceven auto-import my workflows from Bombora?
No, Ceven does not support auto-importing workflows from Bombora. Migrating involves rebuilding the workflows in Ceven, which often results in consolidating into fewer, more capable workflows. This process allows for the integration of AI steps and approval gates, enhancing overall efficiency and control.
Will I lose any data during the migration?
The migration process from Bombora to Ceven focuses on moving the automation and workflows, not the raw data. Therefore, there is no data loss. However, it is essential to validate the workflows in parallel to ensure that the outcomes remain consistent and reliable.
How long does the migration process typically take?
The duration of the migration process can vary depending on the complexity and number of workflows. It is recommended to allocate sufficient time for inventorying, rebuilding, validating, and fine-tuning the workflows. Running both systems in parallel during the transition phase is crucial to ensure a smooth cutover.