Product catalog enrichment

A product catalog is never finished. New items arrive with missing descriptions, blank attributes, inconsistent titles, and specs scattered across a supplier's Google Sheets, an Airtable base, and an Akeneo record that all say something slightly different. Someone has to reconcile those sources, write the missing copy, and normalize the fields before a product is ready to sell on Shopify. Because the work is manual it gets rationed, so listings go live thin, search and filtering suffer, and the gaps get backfilled slowly if ever. Multiplied across a large catalog, the majority of the work is the same tedious lookup and rewrite done over and over. It is exactly the kind of repetitive, cross-tool task that stays undone because no single tool owns it.

You describe the fields and the standards you want in plain language, and Ceven builds a workflow that enriches products the way your best merchandiser would. It gathers the scattered source data from Google Sheets, Airtable, and Akeneo, and reads the existing listing in Shopify to see what is missing or inconsistent. AI steps draft the missing descriptions, normalize titles and attributes to your format, and fill the gaps into a proposed update for each product. The workflow can route batches to Slack so a merchandiser reviews a clear before-and-after rather than digging through spreadsheets. Ceven runs around your catalog and store tools rather than becoming the master record, so your product information stays authoritative wherever you already manage it.

No enriched product publishes without a person approving it. For each item the workflow shows the drafted fields beside the current ones, and a merchandiser can edit the copy, correct an attribute, reject a suggestion, or approve the update. Only approved changes are written back to the store or catalog tool, and the workflow records each one in a full audit trail. That exportable history shows which fields changed, who approved them, and when, which is useful when a listing later needs to be checked or rolled back in the source system. The approval gate keeps automated enrichment from ever pushing an unreviewed description or spec live.

You can start free with no credit card. Connect Shopify, Akeneo, Google Sheets, Airtable, and Slack, describe the fields and standards you want, and Ceven builds the workflow across its library of more than a thousand tools. The same approach works with a different catalog stack, since Ceven can read from and write to whatever your store already uses. You end up clearing the enrichment backlog as a steady reviewed queue instead of a project that never reaches the bottom.