Renewal | risk early warning

Renewal risk does not announce itself with a cancellation email. It announces itself with three signals nobody is watching together: product usage drops over the trailing fourteen days, support ticket sentiment turns negative, and invoice payment latency stretches. Each one alone is noise. All three together is the beginning of a churn conversation, and the platform that surfaces them as a composite is the platform that catches the conversation while there is still time to save the account.

Product usage delta over the trailing fourteen days, weighted by the customer's primary use case. Ticket sentiment over the same window from Zendesk or Intercom or Front. Invoice payment latency over the trailing two cycles. Health score from Gainsight or ChurnZero where the customer has one. Account-level signals from the CRM (champion changing roles, key contact going dark on email).

A Slack DM with the composite score, the breakdown by signal, the drafted save email tuned to the specific risk pattern, and the talking points for a save call. The CSM reviews, sends the email, schedules the call, and the agent prep moves into QBR auto-pack mode for the call itself. The whole cycle compresses to a single morning rather than a quarter of triage.