Compare toolsUpdated 2026-07-06

People Data Labs vs ZoomInfo

People Data Labs and ZoomInfo are two prominent B2B data providers, each offering unique strengths for go-to-market teams. People Data Labs specializes in delivering person and company records through enrichment and search APIs, making it a go-to for developers and technical teams.

ZoomInfo, on the other hand, is a comprehensive B2B contact and company data platform designed to empower sales, marketing, and recruiting teams with robust data solutions. Both tools cater to different needs within the B2B data ecosystem, and the choice between them often depends on specific use cases and team requirements.

What People Data Labs does well

People Data Labs excels in providing high-quality, accurate data through its enrichment and search APIs. This makes it an excellent choice for developers and technical teams who need to integrate B2B data into their existing systems or applications. Its flexible API offerings allow for custom data retrieval and integration, making it highly adaptable to various use cases.

What ZoomInfo does well

ZoomInfo stands out with its extensive database of B2B contacts and company information, making it a powerful tool for sales, marketing, and recruiting teams. Its user-friendly interface and robust search capabilities enable users to quickly find and verify contact information, company details, and other relevant data. ZoomInfo's platform is designed to streamline go-to-market strategies, offering features like email finder, company search, and detailed company profiles.

People Data Labs vs ZoomInfo: how to choose

Choosing between People Data Labs and ZoomInfo depends on your specific needs. If you require a highly customizable data solution with API integrations, People Data Labs is the better fit. It is ideal for technical teams and developers who need to enrich and search data programmatically.

On the other hand, if you are a sales, marketing, or recruiting team looking for a comprehensive, user-friendly platform with a vast database of B2B contacts, ZoomInfo is the more suitable choice. It offers extensive data and tools to support go-to-market strategies without the need for deep technical integration.

Where Ceven fits

For teams looking for an AI-native solution that can automate workflows across a wide range of tools, Ceven offers a unique approach. Ceven is an AI workflow automation platform that allows users to describe an outcome in plain language, and it will run the workflow across 1,000+ tools with AI steps and human-approval gates. This makes it particularly useful for teams that need to automate complex processes involving multiple tools, including B2B data providers like People Data Labs and ZoomInfo, without replacing their system of record.

Ceven's ability to build and host no-code apps, offer a hosted MCP server, and maintain a full audit trail adds to its appeal for teams seeking a versatile and efficient automation solution. Its free-to-start model makes it accessible for teams of all sizes to explore its capabilities.

At a glance

CapabilityPeople Data LabsZoomInfoCeven
Data Enrichment and SearchNativeNativeVia connectors
API IntegrationNativeLimitedVia connectors
User-Friendly InterfaceLimitedNativeLimited
AI Workflow AutomationNoNoNative
No-Code App BuildingNoNoNative
Hosted MCP ServerNoNoNative
Audit TrailNoNoNative

Frequently asked

What are the key differences between People Data Labs and ZoomInfo?

People Data Labs focuses on data enrichment and search through APIs, making it ideal for technical teams. ZoomInfo, on the other hand, offers a comprehensive, user-friendly platform with a vast database of B2B contacts, suitable for sales, marketing, and recruiting teams.

Which tool is better for a technical team needing data integration?

People Data Labs is generally better for technical teams due to its robust API offerings and customizable data solutions.

What if I need a solution that automates workflows across multiple tools, including B2B data providers?

Ceven is an AI workflow automation platform that can automate workflows across 1,000+ tools, including B2B data providers. It allows for AI steps and human-approval gates, making it a versatile option for teams needing complex automation.

Is People Data Labs or ZoomInfo better for sales and marketing teams?

ZoomInfo is generally better for sales and marketing teams due to its extensive database, user-friendly interface, and tools designed to support go-to-market strategies.

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