ceven

Leadfeeder

Identifies companies visiting your site, pushes high intent leads into your CRM, and alerts sales teams when a target account returns to a pricing page.

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Why use Ceven?

  1. AI native Leadfeeder integration

    • Describe the outcome and Ceven picks the right Leadfeeder calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Leadfeeder data, across all 6 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Leadfeeder access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Leadfeeder, when, and on whose behalf.
    • The agent pauses and asks when Leadfeeder is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Leadfeeder.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Leadfeeder action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Leadfeeder, and when to use it.

Get Accounts
Use this when you need to discover all available Leadfeeder accounts after authentication to ensure the correct account ID is used.
Get All Visits
Pull detailed visit history for a specific lead. Use this to see exactly which pages a company viewed and when.
Get Company Info by IP
Retrieve company profile information based on a specific IP address. Use this to enrich a lead with firmographic data.
Get Custom Feeds
List all custom feed configurations for a specific account. Use this to filter leads by specific criteria defined in Leadfeeder.
List Leads
Pull a list of recently identified companies. Use this to find new prospects that have visited the site today.
Get Lead Details
Pull the full profile of a single lead including industry and size. Use this to qualify a lead before pushing to CRM.
Create Custom Feed
Define a new set of filters to group leads. Use this to segment visitors by region or behavior.
Update Lead Status
Change the status of a lead to qualified or disqualified. Use this to keep the Leadfeeder pipeline clean.
Search Companies
Query the Leadfeeder database for a specific company name. Use this to check if a known prospect is visiting.
Delete Custom Feed
Remove a feed configuration that is no longer needed. Use this for cleanup of old marketing campaigns.
List Account Settings
Pull the current configuration for a Leadfeeder account. Use this to verify tracking settings.
Assign Lead
Assign a specific lead to a user or team. Use this to route high intent leads to the right sales rep.

12 actions · scroll to see them all

Frequently asked questions

Ceven uses the Leadfeeder API to access data gathered from your website traffic. Leadfeeder analyzes the IP addresses of your visitors and matches them against a massive database of company IP ranges. When a match is found, Leadfeeder provides the company name, industry, and other firmographic details. Ceven then pulls this data into your workflow. It is important to note that this process relies on the visitor using a corporate network or VPN that is registered to a business. Residential IP addresses cannot be mapped to specific companies, so those visitors will remain anonymous in the data stream.
No. Leadfeeder identifies companies, not individual people. Due to privacy laws and the nature of IP tracking, the API provides the organization name and company details but not the name or email of the specific person browsing. Ceven can tell you that someone from Google visited your pricing page, but it cannot tell you it was a specific marketing manager. To get individual names, you must use a separate lead capture form or a tool that tracks known cookies. Ceven helps by alerting you to the company interest so you can reach out to the right persona via LinkedIn.
Leadfeeder imposes rate limits on their API to ensure stability. Depending on your plan tier, there is a cap on the number of requests you can make per minute. If Ceven hits a rate limit, the agent will automatically pause and use an exponential backoff strategy to retry the request. This means that during periods of massive traffic spikes, you might see a slight delay in lead synchronization. To minimize this, we recommend using custom feeds to filter for only high intent leads, which reduces the number of API calls Ceven needs to make to keep your CRM updated.
Ceven does not store your raw website traffic or Leadfeeder logs. We act as a secure bridge between Leadfeeder and your other business tools. When a workflow runs, Ceven requests the necessary data from Leadfeeder, processes it to perform the requested action, and then passes the result to the destination system. Any data kept in the workflow context is temporary and used only to maintain the state of the current operation. You can manage your data retention policies within Leadfeeder directly, and those settings will govern what data is available for Ceven to pull.
Yes. The best way to do this is by using Leadfeeder custom feeds. You can set up a feed in Leadfeeder that only includes companies from a certain country or those who visited specific pages. Ceven can then be told to only pull leads from that specific feed. This prevents your CRM from being cluttered with low quality leads or bots. You can also build the filtering logic directly into the Ceven workflow by adding a step that checks the company size or industry returned by the API before proceeding to the next action.
Leadfeeder is designed to be GDPR compliant by focusing on company data rather than personal data. Since it identifies organizations via IP addresses and does not track individual users, it avoids many of the pitfalls of personal data collection. Ceven maintains this compliance by only moving the data provided by the API. We do not attempt to deanonymize users or scrape personal information. We recommend that you update your own website privacy policy to disclose that you use tools like Leadfeeder to analyze business traffic for the purpose of B2B lead generation.
When Ceven calls the Get Company Info by IP tool and Leadfeeder cannot find a match, the API returns a 404 error. This is a common occurrence because many users browse from home networks or mobile data. Ceven is programmed to handle these 404 responses gracefully. Instead of failing the workflow, the agent will simply mark that specific visit as unidentified and move to the next record. You can set up your workflow to ignore these missing values or to log them in a separate list for manual review if you have a way to identify them.
Yes. Ceven can use the Create Custom Feed action to programmatically build segments based on your current marketing needs. For example, if you launch a new product page, you can tell Ceven to create a feed for everyone visiting that specific URL. This allows your lead routing to be dynamic. Once the feed is created, the agent can monitor it and push those specific leads into a dedicated sales sequence. This removes the need for a human to manually log into the Leadfeeder dashboard every time a new campaign goes live.

Alternatives to Leadfeeder

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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