Linkedin Ads

Syncs LinkedIn ad performance and lead data into your CRM, automates audience forecasting for new campaigns, and tracks organization growth metrics in real time.

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Why use Ceven?

  1. AI native Linkedin Ads integration

    • Describe the outcome and Ceven picks the right Linkedin Ads calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Linkedin Ads data, across all 28 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Linkedin Ads access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Linkedin Ads, when, and on whose behalf.
    • The agent pauses and asks when Linkedin Ads is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Linkedin Ads.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Linkedin Ads action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Linkedin Ads, and when to use it.

Create lead form
Use this when you need to build a new lead generation form to collect professional data from ad clicks.
Get ad analytics
Pull performance metrics like impressions, clicks, and costs for specific campaigns or creatives.
Get audience counts
Forecast the estimated number of members that match your specific targeting parameters before launching.
Get organization page statistics
Pull page view and click data for a company page to measure organic engagement.
Get organization follower statistics
Pull demographics like industry and seniority for your current organization followers.
Get organization share statistics
Retrieve impressions and likes for organic content shared by the organization.
Get ad supply forecasts
Retrieve projected reach and spending based on budget and bid settings.
Get targeting entities
Discover available targeting options such as job titles, skills, or specific companies.
List conversion rules
Pull all active conversion tracking rules configured for the ad account.
List lead forms
Pull a list of all lead forms owned by the organization or account.
Search campaigns
Find specific campaigns by status or type to audit performance.
Search creatives
Search for ad creatives filtered by campaign or content reference.
Update lead form
Modify the headline or description of an existing lead generation form.
Register upload
Prepare the system for a media asset upload before creating a new ad.
Create Ad Account
Tool to create a new LinkedIn ad account for campaign management. Use when setting up advertising infrastructure for an organization or person. The account type must be BUSINESS (ENTERPRISE is reserved for LinkedIn internal use). The Ad Acc
Get Ad Account
Tool to retrieve a specific LinkedIn Ad Account by ID. Returns detailed account information including name, status, currency, notification settings, and serving statuses. Use when you need to fetch details about a specific ad account.
Get Campaign Group
Tool to retrieve a specific LinkedIn Ads campaign group by ID. Use when you need detailed information about a campaign group including its budget, schedule, status, and serving conditions.
Get lead form by ID
Tool to retrieve a specific LinkedIn lead form by its ID. Use when you need to fetch details about a lead form including its questions, legal info, and configuration.
Get organization follower count
Tool to retrieve follower count for a LinkedIn organization. Use when you need to get the number of followers for a company or organization page.
Get organization access control list
Tool to retrieve organization access control list showing who has admin or poster rights for organizations. Use when you need to check which members have specific roles (like ADMINISTRATOR or DIRECT_SPONSORED_CONTENT_POSTER) for an organiza
Get Targeting Facets
Tool to retrieve available ad targeting facets including industries, locations, seniorities, job functions, skills, and more. Use when you need to discover which targeting categories are available for LinkedIn ad campaigns before fetching s
List DMP Segments
Tool to list DMP (Data Management Platform) segments for LinkedIn ad accounts. Use to retrieve segments by account, fetch multiple segments by IDs, or search segments with pagination. DMP segments contain audience data for ad targeting.
List Organizations
Tool to search and list LinkedIn organizations by IDs, vanity name, or parent organization. Use when you need to retrieve organization information, company pages, or school profiles from LinkedIn. Supports batch lookup by IDs or search by v
List LinkedIn posts
Tool to list LinkedIn posts by author or retrieve multiple posts by IDs. Use when you need to fetch posts for a specific person/organization or retrieve specific posts by their URNs.
Lookup organizations
Tool to batch lookup organization details by IDs without requiring admin access. Use when you need to retrieve basic information about LinkedIn organizations like name, logo, locations, and website.
Search Ad Accounts
Tool to search for LinkedIn ad accounts with filtering by status, type, and test mode. Use when you need to find ad accounts based on specific criteria like status, type, or whether they are test accounts. Supports pagination for large resu
Search LinkedIn Ads Creatives
Tool to search and list LinkedIn Ads creatives with filtering options. Use when you need to retrieve creatives from a LinkedIn Ads account with optional filters by campaign, status, content reference, or lead gen form. Supports cursor based
Search Events
Tool to search and list LinkedIn events by organizer with filtering options. Use when you need to find events organized by a specific organization or person, with optional filters for lifecycle state, entry criteria, and pagination.
Update organization access control
Tool to update organization access control for a user on LinkedIn. Use when requesting the DIRECT_SPONSORED_CONTENT_POSTER role for an organization. The PUT API works only when the user is requesting the role for themselves, not on behalf o

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Frequently asked questions

Ceven connects to the LinkedIn lead generation API to poll for new submissions. When a user submits a lead form, the agent captures the professional data and maps it to your destination system. This happens in near real time, meaning the gap between a user clicking submit on LinkedIn and a sales rep seeing that lead in the CRM is minimized. You can define custom mapping rules so that LinkedIn job titles are normalized to your internal industry categories. If a lead is missing a required field, the agent can flag it for manual review in a separate queue rather than failing the entire sync process.
Ceven can suggest budget changes based on the analytics it pulls, but for security, it requires a human sign off for budget increases. The agent monitors your cost per lead and reach forecasts, then sends a notification when a campaign is underperforming. Once you approve the suggested change via the interface, Ceven executes the update through the LinkedIn Ads API. This prevents the AI from accidentally spending your entire monthly budget in a few hours due to a configuration error while still removing the manual work of checking the dashboard every day to make small adjustments.
Targeting facets are the broad categories available on the platform, such as job function, seniority, or location. When you request facets, you are asking what types of filters LinkedIn allows. Targeting entities are the specific values within those facets, such as Software Engineer within the job title facet or United States within the location facet. Ceven uses facets to build the menu of options for your workflow and uses entities to actually apply the filter to your campaign. This distinction allows the agent to help you discover new professional segments you might have missed during manual setup.
Yes, LinkedIn has a strict permission model and API tiering system. Certain advanced analytics and organization level data require the Marketing Developer Platform access, which is a gated tier. If your account does not have the necessary developer tier, some deep reporting tools will return an error. Additionally, LinkedIn enforces strict rate limits on their API. If you try to pull analytics for thousands of creatives in a single second, LinkedIn will throttle the request. Ceven manages this by implementing an internal queue and exponential backoff to ensure your data syncs reliably without getting your API access revoked.
The agent uses the Get Audience Counts tool to send your desired targeting criteria to LinkedIn. LinkedIn then returns an estimated range of members who match those criteria. Ceven can run this across multiple variations of your target audience to find the sweet spot between a group that is too small to scale and one that is too broad to be effective. For example, you can ask the agent to compare the reach of targeting VPs of Sales versus targeting Directors of Sales in the healthcare sector. The agent then presents these estimates in a table for easy comparison.
Absolutely. Ceven pulls from both the Ads API and the Organization API. This allows you to create reports that show how paid spend correlates with organic follower growth. By pulling organization follower statistics and page view data, the agent can tell you if a specific ad campaign is driving people to visit your company page and follow you even if they do not fill out a lead form. This provides a more holistic view of your brand awareness and helps justify ad spend that might not have a direct one to one conversion ratio.
Ceven handles the technical setup of creatives. It can register the upload for your images or videos and then link those assets to a campaign using the API. However, the actual creative asset must be provided by you or another tool. The agent manages the metadata, the targeting assignment, and the publishing state. This means you can create a library of assets in a folder and tell Ceven to deploy them across five different campaign groups with different targeting, saving you from the repetitive point and click work in the LinkedIn Campaign Manager.
The agent can retrieve the access control list to see who has admin or poster rights for your page. If a team member needs a specific role, such as a sponsored content poster, the agent can trigger the request for that role update. This is particularly useful for large agencies managing multiple clients. Instead of manually checking permissions for every user, the agent can audit the list and flag any accounts that have excessive permissions or missing roles. This ensures that your advertising infrastructure remains secure while allowing the right people to execute their tasks.

Alternatives to Linkedin Ads

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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