ceven

Lob

Automates the bridge between digital triggers and physical mail, verifying recipient identities and managing trackable short links for direct mail campaigns.

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Why use Ceven?

  1. AI native Lob integration

    • Describe the outcome and Ceven picks the right Lob calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Lob data, across all 13 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Lob access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Lob, when, and on whose behalf.
    • The agent pauses and asks when Lob is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Lob.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Lob action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Lob, and when to use it.

Create Domain
Use this when you need to register a new custom domain to produce branded short links for a mail campaign.
Create Link
Generate a shortened URL from a long destination URL using either a custom domain or a Lob domain.
Delete Domain
Remove a registered domain from the account. Use this only after all associated links are deleted.
Delete Link
Permanently remove a shortened link from the system by its unique ID.
Delete Upload
Remove an existing file upload and its associated data using the upload identifier.
Get Domain
Pull configuration status, redirect links, and metadata for a specific custom domain.
Get Link
Fetch the full details and destination of a specific shortened link by its ID.
List Domains
Pull a list of all configured domains, filtered by status or paginated for large accounts.
List Shortened Links
Retrieve all shortened links sorted by creation date to audit campaign reach.
List QR Code Analytics
Pull a list of QR codes and their corresponding scan data sorted by the most recent scan.
List Uploads
Retrieve all file uploads, with an optional filter by campaign ID to find specific assets.
Update Link
Modify the redirect URL, title, or metadata of an existing shortened link.
Validate Identity
Use this to check if a specific person name is associated with a provided physical address.

13 actions · scroll to see them all

Frequently asked questions

The Validate Identity tool compares the provided name and address against a massive database of public records and postal data. It does not just check if the address exists, but specifically if the name provided is linked to that location in official records. This is critical for reducing return to sender rates and ensuring that high value mailers reach the intended recipient. The agent can use this as a gate in your workflow, so that mail is only triggered if the identity match returns a high confidence score, saving you money on postage for outdated lead lists.
Yes. You can use the Create Domain action to register a custom domain within Lob. Once the domain is configured and the DNS settings are verified, the agent can generate shortened links that use your brand instead of a generic Lob URL. This typically increases click through rates because recipients trust a link that matches the brand on the physical postcard. The agent can manage these domains and rotate them for different campaigns or regional markets to keep your tracking organized and professional.
Lob requires that all shortened links associated with a domain be deleted before the domain itself can be removed. If you attempt to delete a domain while links are still active, the API will return an error. To handle this, the Ceven agent can run a sequence that first lists all links associated with that domain, deletes them in a batch, and then finally removes the domain. This ensures a clean teardown of your campaign infrastructure without leaving orphaned records in your Lob account.
Every QR code generated through Lob is tied to a unique identifier. When a user scans the code, Lob logs the event and associates it with that ID. The agent uses the List QR Code Analytics tool to pull these events, which are sorted by the scan date. This allows you to see exactly when your physical mail is being interacted with in real time. You can then trigger a digital follow up, such as a welcome email, the moment a customer scans their physical welcome kit.
Lob implements rate limits on their API to ensure platform stability. Depending on your account tier, you may encounter a limit on the number of requests per second. If a Ceven workflow triggers a massive batch of link creations, the agent handles this by implementing an exponential backoff strategy. This means if Lob returns a rate limit error, the agent waits a few seconds and retries the request automatically. You will not lose data, but very large batches may take slightly longer to process during peak times.
Yes, this is one of the most powerful features of the integration. Using the Update Link action, the agent can change the redirect URL of a shortened link even after the physical mail piece is in the hands of the customer. This is useful if you discover a typo in the destination page or if you want to change the offer based on the time of year. The customer scans the same QR code, but the agent has already updated the destination on the backend to the new URL.
Lob allows you to upload images or PDF assets that are then used in your mail templates. The agent uses the List Uploads tool to find existing assets or the Delete Upload tool to clean up old versions. When creating a campaign, the agent references these upload IDs to ensure the correct creative is used. Because assets are stored on Lob servers, the agent only needs to send the ID in the mail request, making the workflow fast and reducing the amount of data passed between systems.
Lob is primarily focused on the United States market for its full suite of automation and verification tools. While they have expanded some capabilities, the deep identity validation and automated mailing workflows are optimized for US addresses. If your workflow involves international recipients, the agent can be configured to route those records to a different provider or flag them for manual review. Always check your specific Lob plan to see which international regions are supported for your specific mail product.

Alternatives to Lob

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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