ceven

Mailsoftly

Syncs your subscriber lists with your CRM in real time, triggers personalized nurture sequences based on user behavior, and reports campaign performance directly into your analytics dashboard.

Try Mailsoftly in Ceven

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Why use Ceven?

  1. AI native Mailsoftly integration

    • Describe the outcome and Ceven picks the right Mailsoftly calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Mailsoftly data, across all 20 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Mailsoftly access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Mailsoftly, when, and on whose behalf.
    • The agent pauses and asks when Mailsoftly is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Mailsoftly.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Mailsoftly action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Mailsoftly, and when to use it.

Authenticate Firm
Use this when confirming credentials before making other Mailsoftly API calls to retrieve firm details.
Create Subscriber
Add a new email address to a specific list. Use this for new sign ups or lead captures.
Update Subscriber
Modify subscriber metadata or change their subscription status based on updated user profiles.
Add to List
Move a subscriber into a specific segment or campaign list without removing them from others.
Remove from List
Unsubscribe a user from a specific list or remove them during a cleanup workflow.
Get Subscriber
Pull the full profile of a subscriber including their tags and current list memberships.
Search Subscribers
Query the subscriber database by email or custom field to find existing records.
Send Transactional Email
Trigger a one off email to a user for password resets or order confirmations.
Create Campaign
Set up a new email campaign draft with a specified subject line and content body.
Schedule Campaign
Set a specific date and time for a drafted campaign to be sent to a selected list.
Get Campaign Stats
Pull open rates, click rates, and bounce rates for a specific campaign ID.
List All Lists
Retrieve a list of all available subscriber lists and their current member counts.

12 actions · scroll to see them all

Frequently asked questions

Ceven implements a smart queuing system that respects the specific rate limits set by Mailsoftly. If a workflow attempts to bulk update thousands of subscribers at once, the agent will automatically pace the requests to avoid hitting the 429 too many requests error. We track the remaining quota in the response headers and pause execution for a few seconds when the threshold is near. This ensures that your account remains in good standing and that no data is lost during high volume synchronizations. You will see a pending status in your workflow logs if the agent is currently throttling requests to match the Mailsoftly API constraints.
Yes. Ceven allows you to connect multiple Mailsoftly accounts by creating separate connections for each firm. You can then specify which firm the agent should use within the workflow settings or by using a conditional logic step. This is particularly useful for agencies managing newsletters for several different clients. Each connection is isolated, meaning the API keys and firm details for one client are never exposed to the workflows of another. You can easily switch the target firm by updating the connection mapping in the integration panel without having to rebuild your entire automation logic.
Ceven can be configured to handle deletions in two ways depending on your preference. You can set up a webhook that notifies Ceven the moment a subscriber is removed, which then triggers a cleanup in your CRM to mark that user as unsubscribed. Alternatively, you can run a daily reconciliation workflow where Ceven compares your CRM list against the Mailsoftly subscriber list and flags any discrepancies. This ensures that you are not attempting to send emails to users who have opted out, which helps maintain your sender reputation and keeps you compliant with global email privacy laws.
Absolutely. Ceven can read and write to any custom field you have defined in your Mailsoftly account. When you map a workflow, the agent pulls the available schema from your firm details so you can match CRM data points like job title or industry to the corresponding Mailsoftly custom fields. This allows for highly personalized email content using merge tags. If you add a new custom field in Mailsoftly, simply refresh the connection in Ceven to update the available field list. This makes it easy to run targeted campaigns based on deep user attributes gathered from other tools.
Yes, this is a primary use case for Ceven. You can connect any event source, such as a Stripe payment or a Salesforce stage change, to a Mailsoftly action. For example, when a deal is marked as closed won in your CRM, Ceven can automatically add that contact to a customer onboarding list in Mailsoftly and trigger a welcome email. Because Ceven acts as the orchestration layer, you are not limited to the built in triggers inside Mailsoftly. You can build complex multi step journeys that span across your entire software stack before the email is ever sent.
Ceven can manage as many lists as your Mailsoftly plan allows. However, users on the basic Mailsoftly tier should be aware that the API has a lower concurrency limit compared to the enterprise tier. This means that while Ceven can manage hundreds of lists, the speed at which it can perform bulk operations across those lists may be slower for basic accounts. For most users, this is a non issue, but for those managing millions of subscribers across thousands of segments, we recommend the enterprise tier to ensure that synchronization happens in near real time without significant lag.
Ceven uses industry standard encryption to store your Mailsoftly API credentials. Your keys are encrypted at rest using AES 256 and are only decrypted in memory at the moment the agent needs to make a request to the Mailsoftly API. We never log your API keys in plain text and they are never visible to other users of your Ceven workspace. You can rotate your keys in the Mailsoftly dashboard at any time, and once you update the key in the Ceven connection settings, all associated workflows will resume operating with the new credentials immediately.
Ceven helps with deliverability by automating the removal of bounced addresses. By pulling campaign stats and bounce reports from Mailsoftly, the agent can identify addresses that are consistently failing and automatically remove them from all other lists or mark them as invalid in your CRM. This prevents you from repeatedly emailing dead addresses, which is a key signal that email providers use to flag senders as spam. While Ceven does not manage the actual mail servers, it ensures that your Mailsoftly lists stay clean and high quality through continuous automated hygiene workflows.

Alternatives to Mailsoftly

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Mailchimp logoMailchimpConvertKit logoConvertKitMailerLite logoMailerLite

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Plug Ceven on top of the tools you already run. Connect Mailsoftly and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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