ceven

Mixmax

Syncs sales engagement data into your CRM, automates sequence enrollment based on external triggers, and manages contact groups in real time.

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Why use Ceven?

  1. AI native Mixmax integration

    • Describe the outcome and Ceven picks the right Mixmax calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Mixmax data, across all 88 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Mixmax access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Mixmax, when, and on whose behalf.
    • The agent pauses and asks when Mixmax is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Mixmax.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Mixmax action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Mixmax, and when to use it.

Create contact
Use this when you need to add a new lead to Mixmax with an email and metadata. It merges the record if the email already exists.
Add contact to group
Use this to place one or many contacts into a specific group for targeted sequencing or reporting.
Create contact note
Add a text note to a specific contact ID to log a call or an external interaction.
Cancel sequence recipients
Remove specific email addresses from all active sequences to stop outbound communication immediately.
Add to unsubscribe list
Place an email on the global unsubscribe list to prevent any future messages from being sent.
Get contact
Pull full details for a single contact using their unique ID.
Get group contacts
Pull a list of all contacts belonging to a specific group including their email addresses.
Get contact notes
Retrieve all notes associated with a contact ID to build a history of interactions.
Create message
Draft a new email message in Mixmax to be sent or reviewed by a human.
Create rule
Set up a webhook or automation rule that triggers on events like email opens or clicks.
Delete contact
Permanently remove a contact from the Mixmax database by ID.
Create insights report
Generate an analytics report for messages, sequences, or users to track performance.
Add Email to Unsubscribe List
Tool to add an email address to the Mixmax unsubscribe list. Use when you need to prevent sending emails to a specific address.
Add Snippet to Tag
Tool to add a snippet to a snippet tag in Mixmax. Use when you need to organize snippets by adding them to specific tags or folders.
Add Team Members
Tool to add one or more members to a Mixmax team by email. Use when you need to invite new members to a team. Returns the complete list of all team members after the addition.
Create Code Snippet
Tool to create a new Formatted Code enhancement in Mixmax. Use when you need to save a code snippet that can be recalled using /code command in the UI.
Create Contact Group
Tool to create a new contact group in Mixmax. Use when you need to organize contacts into a new group for better contact management. Note: This endpoint is deprecated but still functional.
Create Integration Enhancement
Tool to create a new enhancement integration in Mixmax. Use when you need to add a custom enhancement that will appear in the Enhance menu for your account only.
Create Integrations Command
Tool to create a new slash command that will be visible to only your account. Use when you need to add a custom slash command integration to Mixmax.
Create Integrations Sidebars
Tool to create a new sidebar integration in Mixmax. Use when you need to register a custom sidebar that will appear in the Mixmax interface. Note: The sidebar will be visible only to your account unless shared with support@mixmax.com.
Create Link Resolver
Tool to create a new link resolver integration in Mixmax. Use when you need to set up automatic URL resolution for specific URL patterns. Note that 'shared' link resolvers cannot be created using this endpoint - the enhancement will be visi
Create Livefeed Search
Tool to create a new saved search in the Mixmax livefeed. Use when you need to save a frequently used livefeed query for quick access later.
Create Rule Action
Tool to create a new action for a Mixmax rule. Use when you need to add an action (such as a webhook) to an existing rule.
Create Sequence Folder
Tool to create a new sequence folder in Mixmax. Use when you need to organize sequences by creating a new folder to group related sequences together.
Create Snippet Tag
Tool to create a new snippet tag (folder) in Mixmax. Use when you need to organize snippets by creating a new tag or folder.
Create Team
Tool to create a new team in Mixmax. Use when you need to create a team with a specific name. The authenticated user is automatically added as an admin member of the newly created team.
Delete Contact Group
Tool to delete a contact group by ID. Use when you need to remove a contact group after confirming its ID. Note: This endpoint is deprecated and returns 204 with no content on success.
Delete Contact Note
Tool to delete a note from a contact by its ID. Only the creator of the note can delete it. Use when removing a note after confirming both the contact ID and note ID.
Delete Integration Enhancement
Tool to delete an integration enhancement by its ID. Use when you need to remove an enhancement from the Mixmax platform.
Delete slash command
Tool to delete a slash command by its unique ID from Mixmax integrations. Use when you need to permanently remove a slash command.

30 actions · scroll to see them all

Frequently asked questions

Ceven uses the Mixmax Create Contact tool which is designed to handle deduplication at the platform level. When the agent sends a request to create a contact, Mixmax checks if that email address already exists in your account. If a match is found, Mixmax merges the new metadata into the existing record rather than creating a second entry. This ensures that your sequence history and contact notes remain tied to a single identity regardless of how many times a lead enters your workflow from different sources. Your data stays clean without requiring a separate deduplication step in your Ceven workflow.
Yes. Ceven can read the current membership of a group and then use the Add Contact to Group tool to shift users based on their behavior. For example, if a contact clicks a specific link in a Mixmax email, Ceven can detect that event via a rule and immediately move them from a Cold Lead group to a Hot Lead group. This allows you to trigger different sequences or notify different team members based on the current group status of the contact. The process happens in real time as the event is captured by the Mixmax API.
Ceven can handle bulk operations by iterating through lists of contacts. Specifically, the Add Contact to Group tool allows for bulk additions of up to one hundred contacts in a single call. For larger lists, the Ceven agent automatically batches the requests to stay within Mixmax limits. This makes it possible to migrate large segments of your database from an external spreadsheet or CRM into Mixmax groups for a massive campaign launch without having to manually upload CSV files into the Gmail interface every time.
Ceven respects the Mixmax unsubscribe list as the source of truth. You can build a workflow that periodically checks the unsubscribe status or reacts to unsubscribe events. When an email is added to the unsubscribe list, any subsequent attempts by the agent to add that contact to a sequence will be blocked by Mixmax. We recommend setting up a rule in Mixmax that notifies Ceven when a user unsubscribes so the agent can also mark that lead as opted out in your primary CRM to keep all systems in sync.
Yes. Mixmax enforces specific rate limits on their API to ensure platform stability. If a Ceven workflow attempts to create thousands of contacts or notes in a very short window, you may encounter 429 Too Many Requests errors. Ceven handles this by implementing an exponential backoff strategy, meaning the agent will wait and retry the request automatically. However, for extremely large migrations, it is better to schedule the workflow to run in smaller batches over several hours rather than attempting a single massive burst of API calls.
Ceven focuses on the management of the people within the sequences rather than the design of the sequence templates themselves. While the agent can add or remove recipients from sequences and cancel their enrollment, it cannot currently build the step by step email templates or timing intervals inside the Mixmax sequence builder. You should design your sequences in the Mixmax UI and then use Ceven to programmatically control who enters those sequences and when based on the data flowing through your business workflows.
Ceven treats Mixmax notes as a way to provide a timeline of events for your sales team. The agent can create a new note whenever an external event occurs, such as a prospect visiting a pricing page or a payment failing in Stripe. These notes are attached to the contact ID and appear directly in the Mixmax sidebar in Gmail. This gives your sales reps full context without them having to leave their inbox to check a CRM. The agent can also pull these notes to summarize a lead's history before a call.
Yes. Ceven can use the Add Team Members tool to invite new users to your Mixmax account via their email addresses. This is particularly useful for onboarding new sales hires. You can create a workflow where a new hire is added to your HR system, and Ceven automatically invites them to the correct Mixmax team and assigns them to the necessary groups. This removes the manual overhead for the sales operations manager and ensures every new team member has the tools they need to start sending emails on day one.

Alternatives to Mixmax

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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