ceven

Placekey

Converts messy address strings and coordinates into universal identifiers to deduplicate location data and link disparate datasets without manual matching.

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Why use Ceven?

  1. AI native Placekey integration

    • Describe the outcome and Ceven picks the right Placekey calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Placekey data, across all 4 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Placekey access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Placekey, when, and on whose behalf.
    • The agent pauses and asks when Placekey is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Placekey.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Placekey action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Placekey, and when to use it.

Get placekey from address
Use this when you have a physical address string and need a unique identifier to match it against other datasets.
Get placekey from coordinates
Pull a unique Placekey ID using latitude and longitude. Use this for GPS based location matching.
Get geocode from address
Retrieve latitude and longitude for a specific address. Use this to map locations or calculate distances.
Validate address format
Check if a provided address contains the required components for a successful Placekey lookup.
Batch convert addresses
Send a list of addresses to get Placekeys in bulk. Use this for initial data migration and cleanup.
Reverse lookup ID
Pull address details associated with a known Placekey ID to verify location accuracy.
Match coordinate pairs
Compare two sets of coordinates to see if they resolve to the same Placekey identifier.
Verify country code
Ensure the ISO country code is supported before attempting a geocode request.
Lookup region data
Pull the region or postal code associated with a specific Placekey to group locations.
Refresh location ID
Request an updated Placekey for a location that has undergone a known address change.
Check ID existence
Confirm if a specific Placekey already exists in the global index before creating a new record.
Extract address components
Break a single address string into street, city, and zip for more precise geocoding.

12 actions · scroll to see them all

Frequently asked questions

A Placekey is a persistent and unique identifier for a physical place. Unlike coordinates, which can vary by a few meters depending on the GPS provider or where the pin was dropped, a Placekey is a standardized ID. If two different data providers give you slightly different coordinates for the same building, they will still resolve to the same Placekey. This allows you to join data from different sources with absolute certainty that you are looking at the same physical location without having to build complex radial search logic or fuzzy matching algorithms to handle coordinate drift.
Ceven manages batch requests by chunking your location lists into sizes that the Placekey API can handle efficiently. When you trigger a bulk conversion, the agent iterates through your source data, sends the addresses in groups, and maps the resulting Placekeys back to your original records in real time. This prevents timeout errors and ensures that if a single address in a list of thousands fails, the rest of the workflow continues to run. You can monitor the progress through the workflow logs and receive a summary of any addresses that could not be resolved.
Yes. Placekey enforces rate limits based on your specific API tier. If a Ceven workflow hits a rate limit, the agent is designed to implement an exponential backoff strategy, meaning it will wait and retry the request automatically. However, users on the free or lower tiers may notice slower processing times for very large datasets. It is important to check your current Placekey quota in your dashboard to ensure your workflow volume aligns with your plan, as exceeding hard limits will result in a 429 error that stops the agent.
Placekey provides global coverage, but the precision and availability of IDs vary by region. In highly mapped areas like North America and Europe, the resolution is extremely high. In some other regions, the API may return a broader area ID rather than a specific building ID. Ceven handles this by returning the confidence score or the level of the ID provided. You can set up your workflow to flag any location that does not meet a specific precision threshold for manual review by a human operator before the data is merged.
Ceven acts as the orchestration layer between your data sources and Placekey. While we do not maintain a permanent global database of your locations, we can write the retrieved Placekey IDs directly into your own CRM, data warehouse, or spreadsheet. This means you own the data and the mapping. If you move your data to a different system, the Placekey remains the same, allowing you to maintain a consistent identity for every physical location across your entire software stack without being locked into a single vendor.
Placekey is designed to handle a degree of noise in address strings. The API uses normalization logic to interpret common misspellings or shorthand. For example, it can typically recognize that Road and Rd are the same. If the misspelling is too severe for the API to resolve, Placekey will return an error or a null result. In these cases, Ceven can be configured to route those specific records to a cleanup queue, where a user can manually correct the address before the agent attempts the lookup again.
The Placekey is tied to the physical location and the spatial footprint of the place, not the name of the business occupying it. If a store closes and a new business opens in the same physical space, the Placekey remains the same because the physical location has not changed. This is critical for longitudinal studies or real estate tracking where you need to know what happened at a specific spot over ten years regardless of who owned the lease or what the sign on the door said at the time.
All communication between Ceven and Placekey happens over encrypted HTTPS connections. We only send the minimum data required to resolve the ID, such as the address string or coordinates. Ceven does not store your Placekey API credentials in plain text; they are encrypted at rest and only accessed by the agent at the moment of the API call. Because Placekey is a deterministic ID generator, the data you send is used to calculate the ID rather than being stored as a permanent user profile in a traditional sense.

Alternatives to Placekey

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Google Maps Platform logoGoogle Maps PlatformMapbox logoMapboxHERE Technologies logoHERE Technologies

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Plug Ceven on top of the tools you already run. Connect Placekey and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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