ceven

Sendlane

Syncs customer behavior from your store into Sendlane lists, triggers personalized email and SMS flows based on purchase data, and cleanses subscriber lists automatically.

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Why use Ceven?

  1. AI native Sendlane integration

    • Describe the outcome and Ceven picks the right Sendlane calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Sendlane data, across all 6 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Sendlane access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Sendlane, when, and on whose behalf.
    • The agent pauses and asks when Sendlane is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Sendlane.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Sendlane action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Sendlane, and when to use it.

Create list
Use this when you need to start a brand new mailing list before launching a specific campaign or product drop.
Get custom fields list
Pull a list of all available custom fields to ensure the agent maps data to the correct user attributes.
Add subscriber
Push a new contact into a specific Sendlane list. Use this when a user signs up via an external form.
Update subscriber
Modify custom fields or email preferences for an existing contact based on new activity.
Remove subscriber
Delete a contact from a list or mark them as unsubscribed to maintain list hygiene.
Get subscriber
Pull the full profile of a contact including their current list memberships and custom field values.
Search subscribers
Find contacts using email addresses or custom metadata to avoid creating duplicate records.
Create campaign
Draft a new email or SMS campaign using a predefined template and target list.
Send campaign
Push a drafted campaign live to the selected segment of subscribers immediately.
Get campaign stats
Pull open rates, click rates, and bounce rates for a specific campaign to measure performance.
List segments
Retrieve all active segments to identify which user groups are eligible for a specific offer.
Manage tags
Add or remove tags from a subscriber to trigger specific automation paths within Sendlane.

12 actions · scroll to see them all

Frequently asked questions

Ceven implements an intelligent queuing system to respect Sendlane API limits. Sendlane enforces strict rate limits on the number of requests per second depending on your account tier. When the agent detects a 429 Too Many Requests response, it automatically pauses the workflow and implements an exponential backoff strategy. This means the agent waits for a short period and then retries the request, gradually increasing the wait time if the limit persists. This ensures that your marketing automation does not crash during a high volume event like a Black Friday sale while keeping your account in good standing with Sendlane servers.
Yes. Ceven has full access to both channels through the Sendlane API. You can build workflows that coordinate a multi channel approach, such as sending an email first and then triggering a follow up SMS if the email remains unopened after twenty four hours. The agent can manage subscriber opt in status for each channel independently, ensuring that you only send SMS messages to users who have provided explicit phone consent. This allows for a more cohesive customer journey where the channel is chosen based on the urgency of the message and the preference of the user.
Absolutely. Ceven can read, create, and update custom fields within your Sendlane account. This is critical for personalized marketing because it allows the agent to pass specific data points, such as the last product purchased or a loyalty point balance, directly into the subscriber profile. When you ask the agent to segment a list, it can query these custom fields to find users who meet specific criteria. This turns your Sendlane lists into dynamic databases that reflect the actual state of your customer relationship in real time without needing manual CSV uploads.
Ceven acts as the bridge between your store and Sendlane. By setting up a webhook or a polling interval, the agent watches for specific events in your store, such as a new order or a sign up. Once that event occurs, the agent calls the Sendlane API to either create a new subscriber or update an existing one. This happens in near real time, meaning a customer who joins your newsletter on your website will be added to the correct Sendlane list and receive their welcome email within seconds, significantly increasing the chance of conversion.
Yes. List hygiene is a core capability of the Ceven and Sendlane integration. You can create a workflow that identifies subscribers who have not opened an email in ninety days and automatically moves them to a re engagement list or removes them entirely. By keeping your lists clean, you improve your overall deliverability rates and reduce the cost of your Sendlane subscription, as you are not paying for inactive contacts. The agent can run these audits on a weekly or monthly schedule and provide a report of how many users were scrubbed.
Ceven can manage as many lists as your Sendlane plan allows. There is no artificial limit imposed by the Ceven platform. Whether you have five broad lists or five hundred hyper segmented lists, the agent can interact with them using the same set of tools. The agent uses the unique list ID provided by Sendlane to ensure that subscribers are added to the correct group. For users with very large numbers of lists, the agent can use the list search tool to find the correct destination based on the list name before performing an action.
The Sendlane API is designed to handle duplicate entries gracefully. When Ceven attempts to add a subscriber who already exists in a list, Sendlane typically treats it as an update to the existing record rather than creating a duplicate. This ensures that your subscriber counts remain accurate. If the workflow is configured to update custom fields, the agent will simply overwrite the old data with the most recent information from your source system. This keeps the customer profile current without cluttering your database with redundant entries.
Yes. While Sendlane has its own internal automation builder, Ceven allows you to trigger those flows based on data from outside Sendlane. For example, if a user completes a specific action in your mobile app or hits a milestone in your product, Ceven can add a tag to that user in Sendlane. If you have a Sendlane automation set to trigger when that specific tag is added, the sequence will start immediately. This expands the trigger possibilities of Sendlane to include any tool or event that Ceven can monitor.

Alternatives to Sendlane

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Klaviyo logoKlaviyoMailchimp logoMailchimpOmnisend logoOmnisend

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