Klaviyo

Syncs customer behavior and transactional data into Klaviyo lists and segments, triggers personalized email campaigns based on external events, and manages profile attributes in real time.

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Why use Ceven?

  1. AI native Klaviyo integration

    • Describe the outcome and Ceven picks the right Klaviyo calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Klaviyo data, across all 225 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Klaviyo access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Klaviyo, when, and on whose behalf.
    • The agent pauses and asks when Klaviyo is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Klaviyo.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Klaviyo action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Klaviyo, and when to use it.

Add Profile to List
Use this when a user gives marketing consent or hits a milestone that requires adding them to a specific newsletter or promotional list.
Create or Update Profile
Sync updated customer attributes like loyalty tier or lifetime value from your database into a Klaviyo profile.
Create Event
Track a specific customer action such as a product view or a support ticket resolution to trigger a flow.
Create Coupon
Generate a new coupon definition to be used across various campaigns or automated flows.
Create Coupon Code
Issue a unique individual code for a specific customer from an existing coupon definition.
Create Campaign
Set up a new email or SMS campaign with specific parameters for a targeted audience.
Create Campaign Send Job
Trigger the actual delivery of a prepared campaign to the selected recipient list.
Create Segment
Define a new group of profiles based on specific behavioral or demographic filters.
Create List
Build a new static list for a specific promotion or internal group of customers.
Create Template
Upload or define a new HTML email template for use in future campaigns.
Create Template Render
Generate the final HTML output of a template using specific customer data for previewing.
Create Campaign Clone
Duplicate an existing successful campaign to use as a starting point for a new send.
Assign campaign message template
Creates a non reusable version of the template and assigns it to the message.<br><br>*rate limits*:<br>burst: `10/s`<br>steady: `150/m` **scopes:** `campaigns:write`
Bulk create client events
Use the client side endpoint with a public api key to track profile activity. it accepts up to 1000 events/request with rates of 10/s burst and 150/m steady. for server side, use the bulk create event endpoint.
Bulk create events
This api endpoint creates or updates profiles by batching up to 1,000 events, with a 5mb payload limit. minimum required: a profile id and metric name. it has rate limits of 10 events per second burst and 150 events per minute. scope is `ev
Create back in stock subscription
Use the server side endpoint to subscribe to restock alerts, following the back in stock api guide. for client side, use the post endpoint provided. rate limits: 350/s burst and 3500/m steady. required scopes: catalogs:write, profiles:write
Create Campaign Recipient Estimation Job
Start an asynchronous task to estimate the number of recipients for a campaign. this action creates a background job that calculates how many profiles would receive the campaign based on its current audience settings. use the job id returne
Create catalog category
Create a new catalog category.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `catalogs:write`
Create catalog category relationships items
Create a new item relationship for the given category id.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `catalogs:write`
Create catalog item
Create a new catalog item.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `catalogs:write`
Create catalog item relationships categories
Create a new catalog category relationship for the given item id.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `catalogs:write`
Create catalog variant
Create a new variant for a related catalog item.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `catalogs:write`
Create client back in stock subscription
Use the endpoint for client side back in stock notifications with a public api key. for server side, use post /api/back in stock subscriptions. limits are 350 requests per second and 3500 per minute. requires 'catalogs:write' and 'profiles:
Create client event
Create client side events to track profiles using a public api key, not for updating identifiers (server side only). rate limits: 350/s, 3500/m. use `events:write` scope.
Create client subscription
Endpoint manages email/sms opt ins using consent and requires public api key for client use. allows single channel with details. rate limit: 100/s burst, 700/m steady, under 'subscriptions:write'.
Create or update client profile
Update user profiles without tracking using a public client side api; use a private server side api for identifier changes. burst rate is 350 requests/sec and 3500 requests/min with 'profiles:write' access.
Create or update client push token
This endpoint for mobile sdks (ios & android) creates/updates push tokens using a public api key. push notifications must be enabled. for migrating tokens use the server side post endpoint. rate limits are 3/s burst, 150/m steady.
Create or update push token
Migrate or create push tokens with klaviyo's endpoint, utilizing their mobile sdks for ios & android. rate limits: 75/s burst, 700/m steady. requires profiles:write and push tokens:write scopes.
Create profile
Create a new profile.<br><br>*rate limits*:<br>burst: `75/s`<br>steady: `700/m` **scopes:** `profiles:write`
Create tag
Summary: instructions on creating a tag within an account's designated tag group with a maximum of 500 tags, with optional tag group specification. rate limits are 3/s burst and 60/min steady. tag: #tagcreationlimitandrate

30 actions · scroll to see them all

Frequently asked questions

Ceven includes a built in queuing system that respects Klaviyo API thresholds. For example, the campaign creation endpoint has a steady limit of 150 requests per minute. When a workflow triggers a bulk operation, Ceven buffers the requests and drips them into Klaviyo at a pace that prevents 429 errors. If the agent hits a burst limit, it implements an exponential backoff strategy to retry the operation without failing the entire workflow. This ensures that your marketing automation stays active even during high volume events like Black Friday where API calls typically spike.
Yes. The integration covers the full suite of Klaviyo messaging. The agent can add profiles to lists that are tagged for both channels, create SMS specific campaigns, and update phone number attributes on profiles. When you use the create campaign action, you can specify the channel you want to target. The agent also manages the consent flags required for SMS compliance, ensuring that you only send messages to users who have the correct subscription status for that specific communication channel.
Ceven is subject to the same account limits as the Klaviyo dashboard. Specifically, Klaviyo enforces a hard limit of 1000 templates per account. If your account reaches this cap, any attempt by the agent to use the create template or create template clone actions will result in an error. We recommend using the agent to clean up old or unused templates periodically to make room for new designs. The agent can list your templates and identify those that have not been used in a campaign for several months.
Ceven uses the create event endpoint to push behavioral data into Klaviyo. You provide a metric name and the profile identifier. For instance, if a customer completes a specific training module in your app, Ceven sends an event called Completed Module. This event then appears in the customer profile and can be used as a trigger for a Klaviyo flow. This allows you to move beyond simple purchase data and trigger emails based on actual product usage or engagement milestones happening outside of the store.
Yes, the agent can utilize bulk create event endpoints to process up to 1000 events per request. This is significantly more efficient than processing profiles one by one. When you ask the agent to sync a large dataset, it automatically batches the records into the maximum allowed payload size of 5MB. This prevents timeout issues and reduces the number of API calls made to Klaviyo, which helps you stay well within your rate limits while ensuring your marketing data is current.
Ceven can automate the entire coupon lifecycle. First, it uses the create coupon action to define the discount percentage and expiration date. Then, it uses the create coupon code action to generate a unique string for a specific customer. This code is returned to the workflow, where the agent can then embed it into a personalized email or send it via SMS. This removes the need to manually generate codes or use a third party app to bridge the gap between your CRM and Klaviyo.
Ceven uses the create or update profile action which relies on a unique identifier, typically an email address or a phone number. If the identifier already exists in your Klaviyo account, the agent simply updates the existing profile with the new attributes provided. If the identifier is not found, Klaviyo creates a new profile. This ensures that you maintain a single source of truth for every customer and prevents the creation of duplicate records when users change their names or update their preferences.
Yes, using the create template render action, the agent can take a template ID and a set of profile attributes to generate a preview of how the email will look for a specific user. The agent receives the final HTML or plain text version of the email. This is particularly useful for quality assurance workflows where you want the agent to check if dynamic tags are populating correctly before a campaign is scheduled for a large segment of your audience.

Alternatives to Klaviyo

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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