Sendspark

Triggers personalized video campaigns based on CRM events, tracks prospect engagement, and syncs video views back to your lead scoring system.

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Why use Ceven?

  1. AI native Sendspark integration

    • Describe the outcome and Ceven picks the right Sendspark calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Sendspark data, across all 9 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Sendspark access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Sendspark, when, and on whose behalf.
    • The agent pauses and asks when Sendspark is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Sendspark.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Sendspark action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Sendspark, and when to use it.

Add multiple prospects
Use this when you need to add many prospects to your dynamic video campaign at once after confirming associated charges.
Add prospect to campaign
Add a single prospect with name and contact details to a dynamic campaign using a known workspace and campaign ID.
Check API health
Use this before making other API calls to ensure the Sendspark service is currently operational.
Create dynamic campaign
Use this when you have a workspace ID and want to automate the creation of a new dynamic video campaign.
Delete webhook
Use this when you need to remove an outdated or unnecessary webhook by its unique ID.
Get prospect by email
Retrieve specific prospect data by email address within a dynamic campaign to verify enrollment.
Get campaign details
Pull full details of a specific dynamic video campaign using the campaign ID.
Get workspace prospect
Fetch prospect data by email from the wider workspace after adding them to a campaign.
List dynamic campaigns
Pull a list of all dynamic video campaigns in a workspace with optional pagination or filtering.
List webhooks
Use this to audit or verify all currently active webhooks configured in your account.
Add Multiple Prospects to Dynamic Campaign
Tool to add multiple prospects to a dynamic campaign in bulk. use when you need to add many prospects to your dynamic video campaign at once after confirming associated charges.
Add Prospect to Dynamic Video Campaign
Tool to add a prospect to a dynamic video campaign. use after confirming workspace and campaign ids. example: add new prospect with name/contact details to dynamic "dyn12345" under a known workspace.
API Health Status
Tool to check the health status of the sendspark api. use before making other api calls to ensure the service is up.
Create Dynamic Video Campaign
Tool to create a dynamic video campaign. use when you have a workspace id and want to automate dynamic campaign creation.
Get Campaign Prospect Data By Email
Tool to retrieve prospect data by email within a dynamic campaign. use after campaign creation to fetch prospect details.
Get Dynamic Campaign by ID
Tool to retrieve details of a specific dynamic video campaign. use after confirming workspace and campaign ids.
Get Workspace Prospect Data by Email
Tool to retrieve prospect data by email in a dynamic campaign. use after adding a prospect to a campaign to fetch its details.
List Dynamic Video Campaigns
Tool to list all dynamic video campaigns in a workspace. use when retrieving campaigns with optional pagination, filtering, or search.

18 actions · scroll to see them all

Frequently asked questions

Ceven uses the Sendspark API to programmatically inject prospect data into your dynamic campaigns. When a trigger occurs in your connected CRM or lead form, the agent extracts the name and email address, matches them to the correct workspace ID, and calls the add prospect endpoint. This ensures that the personalized variables in your video are populated correctly. If you are doing this at scale, the agent uses the bulk upload tool to avoid hitting individual request limits. Once the prospect is added, Ceven can monitor the campaign status to ensure the video was successfully generated and sent to the intended recipient.
Yes. Ceven achieves this by managing webhooks within your Sendspark account. The agent can create and configure webhooks that fire whenever a prospect interacts with a video. When Sendspark sends a notification that a video was viewed, Ceven captures that event and can then execute a series of downstream actions. This might include updating a lead score in your database, moving a deal stage in your pipeline, or sending an urgent alert to a sales rep. You can use the list webhooks action to verify that the necessary listeners are active and correctly routed to the Ceven endpoint.
Yes. Sendspark enforces rate limits on their API to ensure platform stability. If a workflow attempts to add thousands of prospects in a very short window through individual calls, you may encounter 429 too many requests errors. To mitigate this, Ceven utilizes the add multiple prospects tool which is designed for bulk operations. Additionally, your specific Sendspark subscription tier determines your total monthly video credits and prospect limits. If you exceed your plan limit, the API will return an error. Ceven monitors these response codes and will pause the workflow and notify you if your Sendspark plan needs an upgrade.
The agent can automate the setup of a new dynamic campaign if you provide the workspace ID and the required configuration parameters. Instead of manually clicking through the Sendspark dashboard, you can tell Ceven to create a campaign based on a specific template or set of rules. Once the campaign is created, the agent retrieves the new campaign ID and stores it in your workflow context. This allows you to build a fully autonomous system where a new product launch in your system automatically generates a corresponding video campaign in Sendspark without any manual intervention from your marketing team.
Absolutely. As you iterate on your marketing workflows, you may end up with numerous stale webhooks that no longer serve a purpose. Ceven can list all configured webhooks and filter them based on their destination or creation date. Once the unnecessary webhooks are identified, the agent uses the delete webhook action to remove them by ID. This keeps your Sendspark account clean and prevents redundant data from firing into your workflows, which helps in maintaining a clear audit trail of your actual lead engagement and reduces noise in your notification channels.
Ceven includes a built in health check mechanism using the API health status tool. Before executing critical bulk operations, the agent can verify that the Sendspark service is operational. If the API returns a failure or is unreachable, Ceven employs an exponential backoff strategy, meaning it will wait and retry the request at increasing intervals. If the service remains down, the agent will flag the workflow as stalled and send an alert to the administrator. This prevents data loss and ensures that prospects are not missed during a temporary service outage at the vendor level.
Ceven treats the workspace as the top level container and the campaign as a nested entity. Every action requires a workspace ID to ensure the agent is operating in the correct account environment. When retrieving prospect data, the agent can search at the workspace level to find a user across all activities or at the campaign level to see how a specific person interacted with a particular video. This distinction allows you to build complex reports that compare engagement across different campaigns while maintaining a single source of truth for the prospect identity within the broader Sendspark workspace.

Alternatives to Sendspark

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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