U301

Turns long destination URLs into compact shareable links and manages link redirections across your digital campaigns.

Try U301 in Ceven

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Why use Ceven?

  1. AI native U301 integration

    • Describe the outcome and Ceven picks the right U301 calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your U301 data, across all 3 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke U301 access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in U301, when, and on whose behalf.
    • The agent pauses and asks when U301 is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach U301.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every U301 action to support review and sign off.

Supported tools

Every action Ceven's agents can run on U301, and when to use it.

Shorten URL
Use this when you have a long destination address and need a compact link for social media or SMS messages.
Get link details
Pull the original destination URL and creation date for a specific short link ID.
List all links
Pull a full list of every short link created under the account to audit active campaigns.
Update link destination
Change the long URL that a short link points to without changing the short link itself.
Delete short link
Remove a short link from the system to disable access to that specific redirect.
Search links by keyword
Query the link database for specific terms within the destination URL to find related assets.
Create branded link
Generate a short link using a custom domain instead of the default U301 domain.
Get link statistics
Pull click counts and referral data for a specific short link to measure performance.
Bulk shorten URLs
Submit a list of multiple long URLs to be converted into short links in one operation.
Validate short link
Check if a specific U301 link is still active and points to a valid destination.
Set link expiration
Define a date and time when a short link should stop redirecting users.
Export link history
Pull a CSV formatted list of all links and their respective click data for external reporting.
Shorten a long URL
Tool to shorten a long url into a compact short link. use after obtaining the long url when you need a shareable link.

13 actions · scroll to see them all

Frequently asked questions

Ceven connects to U301 using a secure API key exchange. You provide your U301 API key within the Ceven integration settings, and we store it using AES 256 encryption. The agent only retrieves this key at the moment of the API call to authorize the request. We never share this key with other users or use it for any purpose other than executing the specific actions you trigger in your workflow. You can rotate your key in the U301 dashboard at any time, which will require a quick update in Ceven to restore connectivity.
Yes. If you have already configured a custom domain within your U301 account settings, the Ceven agent can specify that domain when calling the shorten tool. You simply need to indicate in your prompt or workflow step that the link should be branded. The agent will then pass the correct domain parameter to the U301 API. If the domain is not yet verified in U301, the API will return an error, and Ceven will notify you that the domain setup needs to be completed in the U301 dashboard first.
U301 handles click limits at the account or link level depending on your plan. When a limit is hit, the U301 API returns a specific error code. Ceven is programmed to recognize this error and can trigger a fallback workflow. For example, you can set up an agent to alert you via Slack the moment a link stops working due to a quota limit. This allows you to upgrade your U301 tier or redirect traffic to a new link before your customers notice the outage.
Yes. U301 enforces a strict rate limit of sixty requests per minute for standard API keys. If a Ceven workflow attempts to shorten hundreds of links in a single burst, U301 will return a 429 too many requests error. To handle this, Ceven implements an automatic retry logic with exponential backoff. The agent will pause for a few seconds and then try the request again. For extremely large batches, we recommend spacing out your workflow triggers to stay within the U301 API boundaries.
Ceven can pull aggregated statistics from U301, such as the total number of clicks and the top referring sites. However, U301 does not provide personally identifiable information about individual clickers through its API for privacy reasons. The agent can tell you that a link was clicked one thousand times from Twitter, but it cannot tell you the name or email of the person who clicked. For deeper user tracking, we recommend using U301 in tandem with a tool like Google Analytics via UTM parameters.
While U301 provides a manual delete function, you can use Ceven to build a scheduling layer. You can create a workflow that stores the link ID and a deletion date in a database. The Ceven agent runs a daily check and calls the U301 delete action for any links that have passed their expiration date. This effectively adds a scheduled deletion feature to U301 that is not natively available in the basic API, ensuring your link library stays clean and manageable.
Yes. The agent can process lists of URLs from a spreadsheet or a text block. It iterates through each long URL, sends a request to U301, and collects the resulting short links. Because of the rate limits mentioned previously, the agent processes these in small batches. This ensures that the workflow does not get blocked by U301 servers. Once the process is complete, the agent can write the new short links back to your original data source in a single update step.
If you pass a malformed URL to the U301 shorten tool, the API will return a validation error. Ceven catches this error and reports it back to the user or logs it in the workflow history. The agent will not create a broken link. If the destination URL is technically valid but the page returns a 404 error, U301 will still shorten the link because it only validates the URL structure, not the content of the page. We recommend using the validate link action to check destinations.

Alternatives to U301

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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