Email deliverability
The measure of whether sent email actually reaches recipients' inboxes rather than being filtered to spam or blocked entirely.
In more detail
Deliverability is the gap between sending an email and it actually landing in the inbox. Getting accepted by a mailbox provider is not the same as reaching the inbox; mail can be routed to spam or blocked based on the sender's reputation. Deliverability is the practical measure of whether outreach has any chance of being seen.
It is driven by a combination of factors: authenticated sending, the domain and IP reputation, recipient engagement, complaint and bounce rates, and content signals. No single setting guarantees the inbox, and reputation is continuously re-earned, so deliverability is an ongoing discipline rather than a one-time configuration.
Where this shows up at Ceven
For any workflow that sends email, Ceven treats deliverability as a constraint to respect rather than ignore, pacing sends and honoring authentication rather than maximizing raw volume at the expense of reputation. It orchestrates against the customer's own sending systems, with the sending behavior recorded in the audit trail.