Email warmup
The practice of gradually increasing sending volume from a new email domain or mailbox to build a positive reputation with mailbox providers before sending at scale.
In more detail
A brand-new sending domain has no reputation, and mailbox providers treat unknown senders that suddenly blast high volume as likely spam. Email warmup ramps sending up gradually and generates positive engagement signals over time, so the domain builds a track record before it is used for real outreach at scale.
Warmup is a prerequisite, not a fix. It establishes initial reputation, but reputation is continuously earned or lost based on how recipients react, complaints, bounces, and ignored mail erode it regardless of how carefully the domain was warmed. Sustainable deliverability comes from ongoing good sending behavior, with warmup as the starting point.
Where this shows up at Ceven
Where a workflow involves outbound email, Ceven respects the reputation mechanics that warmup exists to protect, ramping and pacing rather than blasting, so sending stays deliverable. It orchestrates against the customer's own sending infrastructure rather than being an email service of record, with the sending activity captured in the audit trail.