Sales development rep (SDR)
The sales role focused on prospecting and qualifying new leads to generate and book meetings for the sales reps who close deals.
In more detail
A sales development rep sits at the front of the sales motion. Their job is to find and qualify prospects and book meetings for the account executives who close, rather than to close deals themselves. It is a high-volume role built around research, outreach, follow-up, and quick qualification.
A large share of the work is repetitive: researching accounts and contacts, drafting personalized outreach, running follow-up sequences, and logging activity. That repetitiveness is exactly why the role is a frequent target for automation, though the judgment of who to pursue and how to respond to a reply is harder to hand off than the mechanics.
Where this shows up at Ceven
Ceven can absorb the repetitive mechanics an SDR spends time on, researching accounts, enriching contacts, drafting personalized outreach, and running follow-up, while leaving the human the judgment and the live conversations. It works across the customer's own tools, with human-approval gates on outbound and a full audit trail of what was done.