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Gift Up!

Syncs gift card sales and redemptions into your accounting software, automates customer reward notifications, and tracks gift card liability in real time.

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Why use Ceven?

  1. AI native Gift Up! integration

    • Describe the outcome and Ceven picks the right Gift Up! calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Gift Up! data, across all 44 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Gift Up! access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Gift Up!, when, and on whose behalf.
    • The agent pauses and asks when Gift Up! is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Gift Up!.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Gift Up! action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Gift Up!, and when to use it.

Get checkout settings
Use this when you need to audit current checkout configurations or display payment options to a user.
Get company details
Pull the current company profile associated with the API key to verify account ownership.
List gift cards
Retrieve a list of all gift cards using optional filters for status or value.
List item groups
Pull all available item groups to help organize or filter specific gift items.
List items
Retrieve all items available for sale, optionally filtered by a specific group ID.
List locations
Pull all physical or digital locations associated with the account for redemption tracking.
List report transactions
Fetch transaction reports after applying filters to analyze sales volume and redemption rates.
List users
Retrieve all users with access to the account for permission audits.
Subscribe to webhook
Register a callback URL to trigger workflows based on specific account events.
Search gift cards
Find a specific gift card by code or customer email.
Update gift card
Modify the status or notes on a specific gift card record.
Void gift card
Use this when a card must be canceled due to fraud or a refund request.
List GiftUp Users
Tool to list all users. Use when you need to retrieve all users who have access to your Gift Up! account.

13 actions · scroll to see them all

Frequently asked questions

Ceven acts as the listener for your Gift Up! events. When you use the Subscribe to Webhook action, Ceven registers a unique endpoint that listens for specific triggers like a new gift card purchase or a redemption event. The moment Gift Up! sends the data, the Ceven agent parses the payload and kicks off your defined workflow. This means you do not have to poll the API every few minutes to see if a new sale happened. The data flows in real time, allowing you to send instant confirmation emails or update your financial records without any manual intervention or delay.
Yes. Ceven uses the List Locations tool to identify every branch or storefront connected to your account. You can build workflows that are location specific, such as sending a notification to a specific manager when a high value card is redeemed at their site. Alternatively, you can create global workflows that aggregate data from all locations into a single master report. The agent handles the mapping between the location ID in Gift Up! and your internal location codes in other tools like Salesforce or NetSuite, ensuring the revenue is attributed to the correct cost center.
Yes, you should be aware that Gift Up! employs pagination on its list endpoints. If you have thousands of active gift cards, a single API call will not return every record. Ceven handles this by automatically walking the pagination cursor, making sequential requests until the full dataset is retrieved. However, because of the Gift Up! API rate limits on the standard tier, very large backfills may take several minutes to complete. You will see a progress indicator in the workflow logs while the agent continues to fetch the remaining pages of your gift card data.
Liability is tracked by comparing the total value of all issued gift cards against the total value of redemptions. The Ceven agent pulls the List Gift Cards and List Report Transactions data to calculate the current outstanding balance. You can set up a scheduled workflow that runs every night to update a liability account in your accounting software. This ensures that your balance sheet reflects the actual amount of prepaid service you owe to customers, which is critical for accurate financial reporting and tax compliance for most retail businesses.
While Ceven does not provide a native fraud score, you can build a detection workflow. You can instruct the agent to monitor the List Report Transactions endpoint for suspicious patterns, such as multiple high value cards purchased with the same email address in a short window. If the agent detects this pattern, it can automatically trigger a Void Gift Card action or send an urgent alert to your security team via Slack. This proactive approach allows you to stop fraudulent redemptions before they impact your bottom line, rather than discovering the loss weeks later.
Yes. While Gift Up! sends its own delivery emails, you can use Ceven to trigger a secondary, more branded experience. By subscribing to the purchase event, Ceven can pull the customer details and pass them to a tool like Klaviyo or SendGrid. This allows you to include personalized videos, cross sell recommendations, or special instructions for the recipient that go beyond the standard Gift Up! template. The agent ensures the timing is perfect by triggering the external email the second the gift card is successfully generated in the system.
If you void a card directly inside the Gift Up! dashboard, the change is captured the next time Ceven syncs or via a webhook if you have that event subscribed. The agent will identify the status change from active to voided and can then trigger a series of downstream actions. For example, it can create a credit memo in your accounting software to reverse the liability or update the customer record in your CRM to note that the credit is no longer available. This keeps your external records in lockstep with the source of truth.
Currently, the integration focuses on the management and retrieval of gift card data rather than the structural setup of the store. You use the Gift Up! dashboard to create your item groups and specific gift card products. Once those are created, the Ceven agent uses the List Items and List Item Groups tools to identify those products and track their performance. If you need to change the price or name of a gift card product, you should do that within the Gift Up! admin panel to ensure the checkout settings remain consistent.

Alternatives to Gift Up!

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

RaiseRight logoRaiseRightSquare Gift Cards logoSquare Gift CardsShopify Gift Cards logoShopify Gift Cards

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