ceven

Google Analytics

Pulls website traffic and conversion metrics into your workspace to trigger marketing actions and syncs audience segments directly to your CRM.

Try Google Analytics in Ceven

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Why use Ceven?

  1. AI native Google Analytics integration

    • Describe the outcome and Ceven picks the right Google Analytics calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Google Analytics data, across all 67 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Google Analytics access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Google Analytics, when, and on whose behalf.
    • The agent pauses and asks when Google Analytics is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Google Analytics.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Google Analytics action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Google Analytics, and when to use it.

Create Expanded Data Set
Use this when you need to combine specific dimensions and metrics into a custom dataset after property creation.
Get Account
Pull detailed account info after confirming the account resource name.
List Accounts
Enumerate all google analytics accounts your credentials can access.
List Audiences
Fetch all audiences for a ga4 property after confirming its existence.
Get Property
Retrieve configuration details for a specific GA4 property by its resource name.
List Properties
Pull a list of all properties associated with a specific account.
Run Report
Execute a query for specific metrics and dimensions over a defined time range.
Create Audience
Define a new audience segment based on user behavior or demographics.
List Data Streams
Pull all web and app data streams for a given property to verify tracking.
Get Realtime Report
Pull current active users and events happening on the site right now.
Update Property
Modify property settings such as the timezone or data retention period.
List Conversion Events
Pull all events marked as conversions to analyze goal completion rates.

12 actions · scroll to see them all

Frequently asked questions

Ceven operates using the OAuth 2.0 framework which means it only has the permissions you grant during the initial connection process. The agent acts on behalf of the user who authorized the app, so if that user has read only access to a specific GA4 property, Ceven cannot perform write actions like creating audiences or modifying property settings. You can manage these permissions at any time through the Google Security dashboard. Once access is revoked, the refresh token becomes invalid and all active workflows relying on that connection will pause until a new authorization is provided by a user with the correct administrative roles.
No, Ceven is subject to the same API quotas imposed by Google Analytics 4. GA4 uses a complex system of tokens and limits based on the number of requests and the volume of data returned. If a workflow triggers too many heavy reports in a short window, Google may return a 429 rate limit error. To mitigate this, Ceven implements an intelligent retry logic with exponential backoff. For very large datasets, we recommend using the expanded data set tool to pre aggregate metrics, which reduces the number of individual API calls needed and helps avoid hitting those strict hourly and daily quotas.
Ceven does not store your raw event stream or user level data in a permanent database. The agent pulls the necessary metrics and dimensions from the GA4 API in real time to execute your workflow logic. If you use a feature that requires a snapshot, such as a weekly comparison report, Ceven stores the aggregated result temporarily to calculate the delta. All cached data is encrypted at rest and is automatically purged according to your workspace data retention settings. We never sell your analytics data or use it to train global models, ensuring your proprietary traffic patterns remain private.
Ceven can manage many aspects of your property but creating custom dimensions often requires a manual setup in the GA4 interface first. The API allows the agent to read these dimensions and use them in reports, but the initial registration of a custom dimension is a configuration step that Google prefers users handle in the admin panel. Once you have defined the dimension in the UI, Ceven can immediately start pulling that data into your workflows, using it to segment audiences or trigger alerts based on the specific custom values you are tracking on your website.
The latency depends on the type of report you are running. For real time reports, the data is available almost instantly. However, for standard reports, GA4 typically has a processing delay of 24 to 48 hours before data is fully processed and available via the API. This is a limitation of the Google Analytics platform itself and not a delay caused by Ceven. If you need immediate action based on user behavior, we recommend using the real time API endpoint or integrating a separate event tracking tool that offers lower latency for critical operational alerts.
Yes, you can connect multiple accounts as long as the authorizing Google user has access to all of them. When you set up a workflow, the agent will list all accessible accounts and properties for you to choose from. You can build a single workflow that aggregates data across multiple properties or create separate agents for different clients. The agent keeps the resource names distinct, ensuring that data from one property never leaks into the report of another. This makes Ceven particularly useful for agencies managing dozens of different client properties through one master administrative account.
If a property is deleted in the Google Analytics console, any Ceven workflow that references that specific property ID will fail. The agent will trigger an error notification in your workflow logs stating that the resource was not found. Because the connection is live via API, there is no ghost data left in Ceven. To fix this, you will need to update the workflow to point to a new active property ID. We recommend creating a backup of your critical reports using the expanded data set tool before performing any major deletions in your Google account.
Ceven is built specifically for Google Analytics 4. Because Google has officially sunset Universal Analytics and changed the API architecture entirely, we do not support the older UA properties. If you are still using a UA property, you will need to migrate your data to a GA4 property to use the Ceven integration. The agent can help you verify that your new GA4 data streams are active and receiving events, making the transition easier by automating the verification of your new tracking installation across your various landing pages.

Alternatives to Google Analytics

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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Plug Ceven on top of the tools you already run. Connect Google Analytics and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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