ceven

Google Ads

Syncs campaign performance data with your CRM, automates audience list updates from lead captures, and adjusts bids based on real time conversion signals.

Try Google Ads in Ceven

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Why use Ceven?

  1. AI native Google Ads integration

    • Describe the outcome and Ceven picks the right Google Ads calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Google Ads data, across all 9 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Google Ads access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Google Ads, when, and on whose behalf.
    • The agent pauses and asks when Google Ads is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Google Ads.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Google Ads action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Google Ads, and when to use it.

Create customer list
Use this when you need to start a new audience segment for remarketing or customer match based on a specific user trait.
Get campaign by ID
Pull full configuration and status details for a specific campaign using its unique identifier.
Get campaign by name
Search for campaign details using the display name. Use this when the ID is unknown but the naming convention is consistent.
List customer lists
Pull a directory of all existing audience lists to verify names or IDs before adding users.
Update customer list membership
Add or remove a specific contact from an audience list. Use this for lead exclusion or loyalty targeting.
Get account budget
Pull the current spending limit and remaining balance for the account to prevent overspend.
Update campaign status
Pause or enable a campaign based on external triggers like inventory levels or budget caps.
Get keyword performance
Pull clicks and conversions for specific keywords to identify high cost low value terms.
Update bid amount
Change the maximum bid for a keyword or ad group to optimize for a target cost per acquisition.
Create ad group
Set up a new ad group within an existing campaign to test new creative or targeting.
Get conversion data
Pull the number of successful conversions attributed to specific ad sets over a date range.
List ad groups
Pull all ad groups within a campaign to audit targeting and structure.
Get customer lists
Getcustomerlists tool will list all customer lists in google ads.
Add or remove to customer list
Addorremovetocustomerlist tool will add a contact to a customer list in google ads. note: it takes 6 to 12 hours for changes to be reflected in the customer list.

14 actions · scroll to see them all

Frequently asked questions

Ceven uses OAuth2 to connect to your Google Ads account. When you initiate the connection, you are redirected to the Google consent screen where you select the specific account you wish to grant access to. Once you approve, Google provides a secure token that Ceven uses to make API calls on your behalf. We do not store your Google password. You can revoke this access at any time through your Google account security settings under Third party apps with account access. This ensures that the connection is scoped only to the necessary advertising permissions and can be severed instantly without affecting other Google services.
Yes. A critical quirk of the Google Ads API is that changes to customer match lists are not instantaneous. When Ceven adds or removes a contact from a list, it typically takes between six and twelve hours for those changes to be reflected in the actual ad delivery system. This is a limitation of the Google Ads backend and not a delay within the Ceven platform. We recommend designing your workflows to account for this window, especially for time sensitive exclusions where you want to stop showing ads to a user immediately after they convert.
Ceven can manage multiple accounts provided you have the appropriate administrative permissions for each. Through the OAuth flow, you can link several accounts to your Ceven workspace. The agent can then run cross account reports or apply the same optimization logic across different markets. You simply specify the account ID in your workflow or prompt the agent to iterate through all connected accounts. This is particularly useful for agencies that need to maintain consistent bidding strategies or audience exclusions across a diverse portfolio of client accounts without logging into each one individually.
Google Ads imposes strict rate limits on API requests, especially for large accounts with massive amounts of data. Ceven implements an intelligent queuing system that monitors these limits in real time. If the agent detects that it is approaching a quota limit, it will automatically throttle the request rate and use exponential backoff to retry failed calls. This prevents your integration from being temporarily banned by Google. For very large data pulls, the agent will process the information in batches, ensuring that your daily quota is preserved for critical real time automation tasks.
Ceven focuses on the operational and data layer of Google Ads rather than the creative production. While the agent can create ad groups, adjust bids, and manage audience lists, it does not generate the images or videos used in your ads. You provide the creative assets in the Google Ads dashboard or via specific API uploads, and Ceven manages the distribution, targeting, and optimization of those assets. Use Ceven to ensure your great creative is being shown to the right people at the right price, while your design team handles the visual assets.
When a Ceven workflow pauses a campaign, it sends a direct update command to the Google Ads API. The campaign status changes to paused immediately in the dashboard. Ceven logs this action in the workflow history, noting the exact trigger that caused the pause, such as a budget threshold being hit or a conversion rate dropping. You can set up a secondary workflow to notify you via email or Slack whenever the agent takes this action, or you can create a scheduled check that re enables the campaign once certain conditions are met again.
Ceven supports the majority of campaign types including Search, Display, and Video. However, some specialized campaign types like Performance Max have more restricted API access for certain modifications compared to traditional Search campaigns. For most users, the core capabilities of reporting, audience management, and budget adjustment work across all primary campaign types. If you are using a highly specialized or beta campaign type, we recommend testing a simple read action first to verify that the specific data fields you need are exposed via the current API version.
When Ceven handles customer match lists, it follows Google's strict privacy requirements. Data sent to Google Ads for customer lists is hashed or handled through secure API endpoints. Ceven does not use your customer data for any purpose other than executing the specific workflow you designed. Because we use OAuth, the data flow is direct from your source to Google via our secure execution layer. We do not store your customer emails or phone numbers in a permanent database; they are treated as transient data that exists only for the duration of the API call to update your audience segments.

Alternatives to Google Ads

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Microsoft Advertising logoMicrosoft AdvertisingMeta Ads logoMeta AdsAmazon Advertising logoAmazon Advertising

Try Ceven on your stack

Plug Ceven on top of the tools you already run. Connect Google Ads and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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