ceven

Sender

Syncs subscriber data between your CRM and email lists, triggers automation flows based on external events, and pulls campaign performance into your reporting dashboards.

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Standard

Why use Ceven?

  1. AI native Sender integration

    • Describe the outcome and Ceven picks the right Sender calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Sender data, across all 8 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Sender access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Sender, when, and on whose behalf.
    • The agent pauses and asks when Sender is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Sender.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Sender action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Sender, and when to use it.

Create field
Use this when you need to add a new custom subscriber field for personalization or segmentation, such as adding a company name or loyalty tier.
Create or update subscriber
Perform an upsert to add a new subscriber or refresh details for an existing one. Use this for lead capture or profile updates.
Get all fields
Pull a list of all custom subscriber fields configured in the account to see what data points are available for mapping.
Get all workflows
Retrieve a list of all automation workflows to verify which sequences are active or to find specific workflow IDs.
Get campaign by ID
Pull detailed delivery metrics and engagement statistics for a specific campaign using its unique identifier.
Get group by ID
Retrieve details for a specific subscriber group, including current subscriber counts and group settings.
Get subscriber by email
Fetch the full record for a subscriber using their email address, including their status and assigned groups.
Get subscriber by ID
Pull detailed information for a single subscriber using their unique internal Sender ID.
Update subscriber fields
Modify specific custom fields, names, or group memberships for an existing subscriber record.
Search subscribers
Query the subscriber list to find users based on specific criteria or metadata.
Manage subscriber status
Update whether a subscriber is active, unsubscribed, or bounced to maintain list hygiene.
List campaigns
Pull a list of all sent and drafted campaigns to analyze historical performance trends.

12 actions · scroll to see them all

Frequently asked questions

Ceven utilizes the create or update subscriber action which functions as an upsert. When the agent sends data to Sender, the platform checks if the email address already exists in your account. If the email is found, Sender updates the existing record with the new information provided by the agent. If the email is not found, a new subscriber record is created. This prevents the creation of duplicate entries and ensures that your subscriber lists remain clean and accurate without requiring a separate search step before every write operation in your workflow.
Ceven triggers workflows by modifying the subscriber state that the workflow is listening for. For example, if you have a Sender automation that starts when a subscriber is added to a specific group, Ceven can move a subscriber into that group using the update subscriber fields action. Once the subscriber is added to the group, Sender automatically initiates the corresponding workflow. The agent does not call a start workflow API directly because Sender relies on event based triggers like group membership or field changes to kick off its automation sequences.
Ceven can create custom fields using the create field tool, but you must stay within the limits of your Sender subscription tier. Some Sender plans have a hard cap on the number of custom fields allowed per account. If the agent attempts to create a field that exceeds your plan limit, Sender will return an error. We recommend checking your current field count via the get all fields action before running a bulk creation workflow to ensure you have enough available slots for your new data points.
The agent respects the subscriber status returned by the Sender API. When pulling subscriber data, Ceven checks the status field to see if a user is active or unsubscribed. If you build a workflow that pushes data from another system, the agent can be configured to check the Sender status first. This ensures you do not accidentally attempt to re engage users who have opted out. Additionally, if a user unsubscribes within Sender, that status is reflected in the read calls the agent makes, allowing your CRM to be updated accordingly.
Yes, the agent uses the get campaign by ID action to retrieve granular data for any single campaign. This includes the number of emails delivered, the number of opens, and the number of clicks. Because the agent can pull this data into a workflow, you can automate your weekly reporting. For instance, you can tell Ceven to pull the metrics for all campaigns sent last week and summarize the average click through rate in a Slack message for your team, removing the need to log into the Sender dashboard.
Ceven manages subscribers through the group system in Sender. Since Sender organizes subscribers into groups for segmentation, the agent interacts with these groups to control who receives which messages. You can use the get group by ID action to find the correct destination and then use the update subscriber action to assign users to one or multiple groups. This allows the agent to handle complex segmentation, such as placing a user in both a general newsletter group and a high value customer group simultaneously.
Yes, Sender imposes API rate limits to ensure platform stability. If you use Ceven to sync thousands of subscribers in a short window, you may encounter a 429 too many requests error. Ceven handles this by implementing an exponential backoff strategy, meaning the agent will automatically pause and retry the request after a short delay. However, for extremely large migrations, it is best to batch your updates over several hours rather than attempting to push tens of thousands of records in a single single single execution.
The agent performs a mapping process where it matches a key in your source system to a field ID in Sender. First, the agent uses the get all fields action to retrieve the internal IDs of your custom fields in Sender. It then maps the incoming data from your CRM to those specific IDs during the update subscriber call. If a field does not exist in Sender, the agent can be instructed to create the field first using the create field action before proceeding with the data sync, ensuring no information is lost.

Alternatives to Sender

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Mailchimp logoMailchimpMailerLite logoMailerLiteConvertKit logoConvertKitGetResponse logoGetResponse

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