ceven

Sidetracker

Streams cookie free visitor data and conversion events into your CRM and sends real time alerts when high value leads hit your funnel.

Try Sidetracker in Ceven

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Why use Ceven?

  1. AI native Sidetracker integration

    • Describe the outcome and Ceven picks the right Sidetracker calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Sidetracker data, across all 3 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Sidetracker access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Sidetracker, when, and on whose behalf.
    • The agent pauses and asks when Sidetracker is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Sidetracker.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Sidetracker action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Sidetracker, and when to use it.

Get list details
Use this to retrieve the full configuration and metadata of a specific list by its ID after you have confirmed the correct list.
Get lists
Pull a paginated list of all available visitor lists in the account to identify the correct ID for further actions.
Fetch visitor session
Pull the detailed activity log for a specific visitor session to see exactly which pages they viewed and where they clicked.
Search visitors
Query visitors by specific attributes or identifiers to find a lead across different sessions.
Create list member
Add a specific visitor to a target list based on a conversion event or a specific behavioral trigger.
Remove list member
Remove a visitor from a list when they no longer meet the criteria or have converted to a customer.
Get funnel stats
Pull conversion rates and drop off points for a specific sales funnel to identify friction in the user journey.
Update visitor metadata
Add custom labels or notes to a visitor record based on external data sources like a CRM update.
List conversion events
Pull all recorded conversion events for a specific time window to measure campaign success.
Get account settings
Retrieve global tracking settings and API configurations for the Sidetracker account.
Delete list
Remove an obsolete list from the account to keep the workspace clean.
Create new list
Initialize a new visitor list for a specific marketing campaign or user segment.

12 actions · scroll to see them all

Frequently asked questions

Ceven interacts with Sidetracker through its API which leverages first party data and fingerprinting instead of third party cookies. When a visitor performs an action, Sidetracker logs the event without placing a tracking cookie on the browser. Ceven simply reads these server side events and maps them to your identified users. This means your workflows remain compliant with strict privacy laws like GDPR because you are not relying on invasive tracking technologies. The agent sees the same session IDs and event streams that you see in the Sidetracker dashboard, allowing for seamless automation based on actual user behavior without the need for cookie consent banners to trigger the data flow.
Yes. You can build a workflow where Ceven pulls session data and event counts from Sidetracker for a specific visitor. The agent can then apply your custom scoring logic, such as adding ten points for a pricing page visit and five points for a demo video view. Once a visitor reaches a certain threshold, Ceven can trigger a write action to your CRM to mark the lead as sales ready. This creates a dynamic scoring system that updates in real time as the visitor interacts with your site, ensuring that your sales team only spends time on the most qualified leads based on actual site evidence.
Yes. Sidetracker imposes a rate limit on API requests that varies by your subscription tier. For most professional accounts, there is a cap on the number of requests per minute. If a Ceven workflow attempts to sync a massive list of ten thousand members at once, you might encounter a 429 Too Many Requests error. To handle this, Ceven implements an exponential backoff strategy, meaning the agent will automatically pause and retry the request after a short delay. For extremely large data migrations, we recommend scheduling the sync during off peak hours or breaking the list into smaller segments to avoid hitting these tier gated limits.
Ceven can track visitors across domains if those domains are configured within the same Sidetracker project. Sidetracker uses a unique identifier to link sessions across a defined set of properties. When Ceven pulls visitor data, it sees the unified journey across those domains. If you have a separate blog on one domain and a product app on another, the agent can correlate the activity of a single user as they move between the two. This allows you to trigger workflows based on the complete customer journey rather than fragmented sessions, providing a much clearer picture of how content drives conversions.
No. Ceven acts as a secure conduit between Sidetracker and your other tools. When a workflow triggers, the agent fetches the necessary session or visitor data via the API, processes it to perform the requested action, and then discards the raw data from its immediate memory. We do not maintain a secondary database of your visitor sessions. Any data that needs to be persisted, such as a lead record in a CRM or a log in a data warehouse, is pushed there explicitly by the workflow. This architecture ensures that your sensitive visitor data stays within your approved tool stack.
Real time alerting is achieved by setting up a Ceven agent to poll Sidetracker for new events or by using a webhook if your Sidetracker plan supports it. The agent monitors for specific triggers, such as a visitor entering a high priority list. The moment Sidetracker updates the list membership, Ceven detects the change and executes the next step in your workflow, such as sending a Slack message. Because the agent operates in the background, the delay between the user action on your site and the notification in your chat app is typically just a few seconds, allowing your team to respond while the lead is still active.
Absolutely. You do not have to sync every single visitor. You can instruct the Ceven agent to apply specific filters to the data it pulls from Sidetracker. For example, you can tell the agent to only sync visitors who have spent more than two minutes on the site and have visited the checkout page but did not complete a purchase. The agent performs this filtering logic in the workflow layer, ensuring that only the most relevant data reaches your downstream systems. This prevents your CRM from being cluttered with low quality leads and keeps your marketing automation focused on high intent users.
If a visitor record is deleted within Sidetracker, the API will return a 404 Not Found error when Ceven attempts to retrieve that specific ID. You can build a cleanup workflow to handle this. For instance, you can set up a routine where Ceven checks the status of your top leads in Sidetracker every week. If the agent finds that a record no longer exists, it can automatically update the corresponding lead in your CRM to reflect that the tracking data is no longer available. This keeps your data clean and prevents your team from relying on outdated session information.

Alternatives to Sidetracker

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Plausible logoPlausibleFathom logoFathomMatomo logoMatomo

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