Specific

Syncs sales call insights and customer feedback into your CRM, triggers follow up tasks based on conversation sentiment, and maintains a clean database of company and contact attributes.

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Why use Ceven?

  1. AI native Specific integration

    • Describe the outcome and Ceven picks the right Specific calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Specific data, across all 18 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Specific access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Specific, when, and on whose behalf.
    • The agent pauses and asks when Specific is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Specific.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Specific action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Specific, and when to use it.

Create Company
Use this when you need to add a new company to the workspace with a name and custom attributes.
Create Conversation
Use this to log a new survey response or call transcript with associated contacts and companies.
Upsert Company
Use this to create a company if it does not exist or update it if it does to ensure data accuracy.
Upsert User
Use this to create or update a contact record, merging data based on email or ID.
Create User
Use this to add a new contact record with name, email, and company association.
Delete Company
Use this to permanently remove a company record from the workspace by its ID.
Delete Company Attributes
Use this to remove specific custom field keys from a company record without deleting the company.
Delete User
Use this to permanently remove a contact record from the workspace.
Delete User Attributes
Use this to clear specific custom field values from a user record.
Get Workspace
Pull the current workspace ID and name for the authenticated user.
List Companies
Query company records, optionally filtering by name or ID via GraphQL.
List Conversations
Pull customer feedback, survey responses, and conversation history for analysis.
List Custom Fields
Retrieve available custom field definitions for companies, contacts, or conversations.
List Sources
Pull all available data sources currently configured in the workspace.
List Surveys
Fetch all available surveys including metadata like tone, context, and name.
List Users
Query user accounts and filter by email, ID, or custom attributes.
Create or Update Company
Tool to upsert a company record in the Specific platform (create if not exists, update if exists). Use when you need to ensure a company exists with specific data, creating or updating as necessary based on the filter criteria.
Create Or Update User
Tool to upsert a user record in the Specific platform (creates if not exists, updates if exists). Use when you need to ensure a contact exists with specific data, merging with existing records based on email or ID.
Get My Workspace
Tool to get current workspace information for the authenticated user. Use when you need to retrieve the workspace ID and name for the authenticated API key.
Update Company
Tool to update an existing company record in the Specific platform. Use when modifying company name or custom attributes.
Update User
Tool to modify an existing user record in the Specific platform via GraphQL mutation. Use when you need to update contact information such as name, email, company association, or custom attributes.

21 actions · scroll to see them all

Frequently asked questions

Ceven uses the upsert functionality provided by the Specific API to prevent duplicate records. When a workflow triggers a user or company update, the agent first checks for an existing unique identifier such as an email address or a company domain. If a match is found, the agent updates the existing record with the new information rather than creating a second entry. This ensures your sales analytics remain clean and that all conversation history is aggregated under a single person or organization, which prevents fragmented reporting and avoids confusing your sales team when they look up a lead.
Currently, the Specific integration focuses on the management of the data generated by surveys rather than the creation of the surveys themselves. While the agent can list surveys to understand which ones are active and can create conversations to log responses, it cannot define new survey questions or change the survey logic. You should build your surveys within the Specific dashboard first. Once the survey is live, Ceven can then take over by monitoring the responses, extracting key insights from the conversations, and pushing those insights into your other business tools automatically.
Specific employs a tiered rate limiting system based on your subscription plan. For most users, the API allows a generous number of requests per minute, but extremely large backfills of conversation data can occasionally hit a ceiling. When Ceven encounters a rate limit error, the agent automatically implements an exponential backoff strategy. This means it will pause and retry the request at increasing intervals until the limit resets. You will see a notification in your workflow logs if a process is slowed down due to these limits, but no data is lost during the process.
Ceven can read and write to any custom field defined in your Specific workspace. The agent uses the List Custom Fields action to identify the exact keys required for your specific setup. This allows you to map niche data points, such as a product version or a specific industry vertical, from a sales call directly into a custom attribute on the company record. Because the agent reads the definitions in real time, any new custom fields you add in the Specific UI are immediately available for use in your Ceven workflows without needing to reconnect the app.
All data moving between Ceven and Specific is encrypted using industry standard TLS during transit. Ceven accesses your Specific account using a secure API key or OAuth token which is stored in an encrypted vault. We follow the principle of least privilege, meaning the agent only requests the scopes necessary to perform the actions defined in your workflow. We never share your conversation data or customer lists with third parties, and all access logs are available for your review in the security dashboard to ensure you know exactly when and why data was accessed.
Yes, Ceven has access to delete actions for users, companies, and specific attributes. These actions are permanent and cannot be undone through the Specific API once they are executed. To prevent accidental data loss, we recommend adding a confirmation step or a conditional filter in your workflow before calling a delete action. For example, you can set a rule that only deletes a company if it has been inactive for over a year. This gives you the power of a clean database while maintaining a safety net against accidental mass deletions.
Ceven does not perform the initial tone analysis but rather consumes the analytics already generated by Specific. Specific provides the metadata and sentiment scores for each conversation, and Ceven uses that data to trigger logic. For instance, if Specific marks a conversation as having a negative tone, Ceven can immediately trigger an email to a manager. By leveraging the native analytics of Specific, Ceven ensures that the sentiment detection is consistent with what you see in your primary dashboard while removing the need for a human to manually monitor those scores.
Specific uses a GraphQL API which allows Ceven to request exactly the data it needs in a single call rather than making multiple requests to different endpoints. This significantly reduces latency and makes workflows feel much faster, especially when pulling complex records that involve both company and user data. The agent is optimized to batch these requests whenever possible. This means that even if you are syncing hundreds of conversation records, the GraphQL structure helps maintain a high throughput and ensures your CRM is updated in near real time without lagging.

Alternatives to Specific

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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Plug Ceven on top of the tools you already run. Connect Specific and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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