ceven

ActiveTrail

Syncs your customer segments and purchase data into marketing lists, triggers automated email journeys based on external events, and reports campaign performance back to your CRM.

Try ActiveTrail in Ceven

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Why use Ceven?

  1. AI native ActiveTrail integration

    • Describe the outcome and Ceven picks the right ActiveTrail calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your ActiveTrail data, across all 159 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke ActiveTrail access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in ActiveTrail, when, and on whose behalf.
    • The agent pauses and asks when ActiveTrail is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach ActiveTrail.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every ActiveTrail action to support review and sign off.

Supported tools

Every action Ceven's agents can run on ActiveTrail, and when to use it.

Add Group Member
Use this when you need to add a contact to a specific group using their email and contact details.
Create or Update Group Member
Use this to add a new contact to a group or refresh the details of an existing member.
Create New Group
Use this when you need to build a new segment or group to organize your contacts.
Create Contact
Use this to add a new contact to the system. Note that they must be added to a group for delivery.
Create Order
Use this to push transaction details, products, and customer info into the commerce system.
Create Webhook
Use this to set up real time notifications for contact changes or campaign activities.
Get Contact Growth
Pull a report on daily active and inactive contact growth over a specific date range.
Get All Campaign Reports
Pull comprehensive metrics including opens, clicks, and bounce rates for all campaigns.
Get All Groups
Retrieve a full list of account groups with optional name filtering and pagination.
Get Automation Log
Pull detailed logs to track how specific contacts are moving through an automation journey.
Get Account Balance
Check the remaining email and SMS credits available for the account.
Delete Group Member
Use this to remove a specific contact from a group without deleting the contact entirely.
Create a New Group
Tool to create a new group in ActiveTrail. Use when you need to add a new group to organize and segment contacts.
Create Content Category
Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.
Create New Mailing List
Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.
Create Smart Code Site
Tool to create a new Smart Code site in ActiveTrail. Use when you need to set up a new Smart Code site with a name and associated domain(s).
Delete content category
Tool to delete a specific content category by ID. Use when you need to remove a category from your ActiveTrail account.
Delete Automations
Tool to delete one or more automations from Active Trail. Use when you need to remove automations by their IDs. Supports bulk deletion by providing comma separated IDs.
Delete Campaign
Tool to remove a campaign from ActiveTrail account. Use when you need to delete a campaign that is no longer needed.
Delete Contact
Tool to remove a contact from the ActiveTrail account. Use when you need to permanently delete a contact identified by their unique ID.
Delete group by ID
Tool to delete a group by ID. Use when you need to permanently remove a group from ActiveTrail. This is a destructive operation that cannot be undone.
Delete Mailing List
Tool to remove a mailing list from ActiveTrail account. Use when you need to permanently delete a mailing list. This is a destructive operation that cannot be undone.
Delete Mailing List Member
Tool to remove a member from a mailing list in ActiveTrail. Use when you need to delete a contact from a specified mailing list.
Delete Smart Code Site
Tool to remove a Smart Code site from ActiveTrail. Use when you need to permanently delete a Smart Code site identified by its unique ID.
Delete Template
Tool to remove a template from ActiveTrail account. Use when you need to delete a template that is no longer needed.
Delete template category
Tool to delete a template category by ID. Use when you need to remove a template category. Warning: Deleting a category will cascade delete all templates within that category.
Delete webhook parameter
Tool to delete a given webhook parameter from your account's webhook configuration. Use when you need to remove a specific parameter associated with a webhook.
Get specific content category
Tool to retrieve specific category details by ID. Use when you need to get information about a content category from your ActiveTrail account.
Get ActiveCommerce Integration Data
Tool to retrieve the account's ActiveCommerce integration data. Use when you need to fetch ActiveCommerce integration configuration and settings.
Get Account Merge Status
Tool to check if the account has awaited merges. Use when you need to verify pending merge operations in the ActiveTrail account.

30 actions · scroll to see them all

Frequently asked questions

Ceven uses the ActiveTrail API to ensure your contact data stays current across platforms. When a change occurs in your primary database, the agent identifies the corresponding email address and uses the create or update group member action to refresh the record. This prevents duplicate entries and ensures that personalized tags are always accurate. The agent can also monitor for unsubscribes in ActiveTrail and mirror those preferences back to your CRM to maintain compliance. By automating this flow, you eliminate the need for daily exports and imports, ensuring your marketing team is always working with the most recent customer data available in the system.
Yes. By using the add group member action, Ceven can push a contact into a specific group that serves as the entry trigger for an ActiveTrail automation. For example, if a customer reaches a certain spending threshold in your store, Ceven can move them into a VIP group. ActiveTrail then detects this membership change and automatically starts the pre configured welcome sequence. This allows you to build complex, event driven journeys that react to real world behavior in real time, rather than relying on static schedules or manual triggers within the marketing platform itself.
This is a specific quirk of the ActiveTrail architecture. If Ceven uses the create contact tool, the person is added to the general database but remains unlinked to any specific group. Because ActiveTrail requires a group association for delivery, the agent cannot send emails or SMS messages to that contact until they are added to at least one group. To avoid this, Ceven typically uses the create or update group member action, which handles both the contact creation and the group assignment in a single step, ensuring the contact is immediately reachable for marketing campaigns.
Ceven pulls data using the get all campaign reports and SMS specific reporting tools. The agent can aggregate these metrics to give you a high level view of your ROI or dive deep into specific campaign IDs. It can compare the click through rates of an email campaign against a subsequent SMS follow up to see which channel performed better for a specific cohort. These reports can be pushed into a Slack channel or a Google Sheet on a weekly basis, so your team does not have to log into the ActiveTrail dashboard to see how their messages are performing.
Yes, the agent can create and configure webhooks to send notifications to other systems. If you need a notification in your internal tool whenever a contact changes their preferences in ActiveTrail, the agent can set up the webhook and define the parameters. It can also manage the deletion of old webhooks to keep your account clean. This allows you to build a bidirectional data flow where ActiveTrail not only receives data from Ceven but also alerts other parts of your business when a customer interacts with your marketing materials.
Ceven can perform deletions, but it does so carefully to avoid accidental data loss. It can remove individual group members or delete entire groups using the provided IDs. For bulk operations, the agent iterates through the list of IDs and makes the necessary API calls. However, users should be aware that deleting a group is a destructive operation that cannot be undone. Ceven can be configured to require a human sign off before executing any delete group or delete contact command to ensure that critical marketing segments are not removed by mistake.
The agent uses the get account balance tool to periodically check your remaining SMS and email credits. You can set up a workflow where Ceven monitors this balance every morning and sends an alert to your finance team if the credits drop below a certain threshold. This prevents campaigns from failing mid stream due to insufficient funds. Because SMS pricing can vary by region, having the agent track the actual balance in real time is more reliable than estimating usage based on the number of messages sent through the API.
Yes, the agent can automate the process of cleaning your lists. By pulling campaign reports, Ceven can identify contacts who have not opened an email in six months or those who have consistently bounced. The agent can then move these contacts into a separate inactive group or delete them from the mailing list entirely using the delete mailing list member tool. This improves your overall deliverability rates and reduces the cost of your ActiveTrail subscription by ensuring you only pay for active, engaged subscribers who are likely to convert.

Alternatives to ActiveTrail

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Mailchimp logoMailchimpKlaviyo logoKlaviyoActiveCampaign logoActiveCampaign

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