ceven

Bigmailer

Syncs your multi brand email lists and campaign metrics into your CRM, triggers transactional emails based on user behavior, and manages white label brand settings automatically.

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Why use Ceven?

  1. AI native Bigmailer integration

    • Describe the outcome and Ceven picks the right Bigmailer calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Bigmailer data, across all 57 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Bigmailer access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Bigmailer, when, and on whose behalf.
    • The agent pauses and asks when Bigmailer is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Bigmailer.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Bigmailer action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Bigmailer, and when to use it.

Create transactional campaign
Use this when a workflow needs to send a one off trigger email like a password reset or order confirmation for a specific brand.
Get user info
Pull the authenticated account details to verify API connectivity and account limits.
List all brands
Retrieve every brand associated with the account. Use this to map external clients to their BigMailer brand IDs.
Create brand
Set up a new brand profile for a new client including white label details.
Add subscriber
Push a new email address and metadata into a specific brand list.
Update subscriber
Change custom fields or tags for an existing subscriber to trigger segment changes.
Remove subscriber
Delete a contact or mark them as unsubscribed to ensure compliance.
Get campaign stats
Pull open, click, and bounce rates for a specific campaign ID.
Create list
Build a new subscriber segment for a specific brand to organize a targeted blast.
Send newsletter
Trigger the immediate delivery of a prepared campaign to a selected list.
Search subscribers
Find a subscriber by email address to check their current status or segment membership.
Get brand details
Pull the configuration and settings for a specific brand ID.
Get User Information
This tool retrieves information about the authenticated user in bigmailer using the get /me endpoint. it requires only authentication and no additional parameters, making it ideal for verifying api connectivity and retrieving essential user

13 actions · scroll to see them all

Frequently asked questions

Ceven uses the brand ID as a primary key for every action. When you build a workflow, the agent first calls the list brands action to identify the correct ID associated with your client or project. Once the ID is mapped, every subsequent call to create campaigns or add subscribers is scoped specifically to that brand. This prevents data leakage between clients in an agency setting. You can set up a mapping table in Ceven that links your CRM account IDs to BigMailer brand IDs so the agent knows exactly where to route the data without asking you every time a trigger fires.
Yes. Ceven can use the brand management tools to update the white label settings for any brand in your account. Use this when you have a standardized onboarding process for new clients. The agent can set the custom domain, logo URLs, and brand colors via the API the moment a contract is signed in your CRM. This eliminates the need to manually navigate the BigMailer dashboard for every new account setup and ensures that the client sees a consistent branded experience from the first email they send through the system.
Transactional emails are triggered by specific user actions and are sent immediately via the create transactional campaign action. These do not require a pre existing list since they are sent to a single recipient based on a trigger event. Newsletters, on the other hand, are sent to entire lists or segments. Ceven manages both by separating the logic into event driven triggers for transactional mail and scheduled or manual triggers for newsletters. The agent can track the success of both types by querying the campaign stats endpoint separately for each.
Since BigMailer often integrates with Amazon SES, you are subject to SES sending quotas. If the SES account hits a rate limit or a daily sending quota, BigMailer will return an error to Ceven. The agent is programmed to recognize these specific API errors and can trigger a retry logic with exponential backoff. If the error persists, Ceven can send an alert to your team via Slack or email notifying you that the SES quota has been reached and that emails are currently queued or failing. This prevents silent failures in your marketing automation.
Yes. The agent can manage subscribers by updating their custom fields or tags. By using the update subscriber action, Ceven can move a user from a general lead list to a high value customer list based on a purchase event in your store. Once the tag is updated in BigMailer, any automation sequences tied to that segment will trigger automatically. This allows you to build complex customer journeys where the logic lives in Ceven and the delivery lives in BigMailer, giving you more control over the timing and conditions of your emails.
Compliance is handled through a bidirectional sync. When a user unsubscribes via a BigMailer link, the platform records the event. Ceven can be configured to poll for these changes or listen for events to immediately update the corresponding record in your CRM. Conversely, if you mark a user as opted out in your primary database, Ceven calls the remove subscriber action in BigMailer to ensure no further emails are sent. This ensures that your mailing lists stay clean and you remain compliant with global email regulations without manual list scrubbing.
One specific quirk is that certain brand level settings cannot be updated while an active campaign is in the process of sending. If Ceven attempts to change a white label setting during a large blast, the API may return a conflict error. To handle this, the agent checks the status of active campaigns before applying brand updates. Additionally, very large list imports are processed asynchronously. This means the agent will initiate the import and then periodically check the status rather than waiting for a single long request to complete, which prevents the workflow from timing out.
Yes. This is one of the strongest use cases for the integration. The agent can iterate through your entire list of brands, pull the stats for the most recent campaign in each account, and aggregate that data into a single table. You can ask the agent to find which brand has the highest click through rate this month or to list all campaigns that fell below a five percent open rate. This provides a bird eye view of agency performance that is not natively available in a single view within the BigMailer dashboard.

Alternatives to Bigmailer

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Mailchimp logoMailchimpSendinblue logoSendinblueConstant Contact logoConstant Contact

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