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People Data Labs

Enriches your CRM and lead lists with verified professional data, standardizes messy company and location strings, and identifies key decision makers from raw identifiers.

Try People Data Labs in Ceven

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Why use Ceven?

  1. AI native People Data Labs integration

    • Describe the outcome and Ceven picks the right People Data Labs calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your People Data Labs data, across all 24 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke People Data Labs access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in People Data Labs, when, and on whose behalf.
    • The agent pauses and asks when People Data Labs is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach People Data Labs.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every People Data Labs action to support review and sign off.

Supported tools

Every action Ceven's agents can run on People Data Labs, and when to use it.

Autocomplete field suggestions
Use this to get real time suggestions for company, skill, or title fields while a user is typing.
Clean company data
Standardize a raw company name or website into a clean, official company record.
Clean location data
Convert an unformatted location string into a structured geographical representation.
Clean school data
Standardize school names and profiles to ensure educational data is consistent across records.
Person Search Elasticsearch
Run complex filtered searches for people using Elasticsearch DSL for highly specific targeting.
Enrich Company Data
Pull firmographics, employee counts, and detailed company metadata using a company identifier.
Enrich IP Data
Map an IP address to a specific company, location, and associated person data.
Enrich job title data
Get contextual details and standardized versions of a specific professional job title.
Enrich person data
Pull a full professional profile using a primary ID like email, phone, or a name with demographics.
Enrich skill data
Retrieve standardized professional information for a specific skill or area of expertise.
Generate Search Query
Convert a natural language request into a structured Elasticsearch query for people or companies.
Identify person data
Find a specific person profile using any available identifier such as email, phone, or profile URL.
Person Search with Elasticsearch
Performs a search for person profiles within people data labs using a custom elasticsearch domain specific language (dsl) query. this action allows for detailed and complex filtering based on various attributes of a person's profile, such a
Get column details
Retrieves predefined enum values for a column name from `enum mappings.json`; `is enum` in the response will be false if the column is not found or is not an enum type.
Get schema
Retrieves the schema, including field names, descriptions, and data types, for 'person' or 'company' entity types.
People Search with Elasticsearch
Searches for person profiles in the people data labs (pdl) database using an elasticsearch domain specific language (dsl) query. this action allows for highly targeted searches based on criteria such as job titles, skills, company details,

16 actions · scroll to see them all

Frequently asked questions

Ceven acts as a secure conduit between your CRM and the People Data Labs API. We do not store the enriched professional data on our own servers permanently. When a workflow triggers an enrichment call, the data is passed from People Data Labs to your designated destination, such as Salesforce or HubSpot, and then cleared from the agent memory. You control exactly which fields are mapped and stored in your system of record. Because People Data Labs focuses on public professional data, the integration follows the data processing agreements you have with the vendor, ensuring that your outbound prospecting remains compliant with professional data standards.
If the enrichment endpoint returns no results for a specific identifier, Ceven can be configured to handle the null response in several ways. You can set the workflow to skip that record entirely, mark the lead as unenrichable in your CRM, or trigger a fallback search using a different identifier like a company domain instead of an email. This prevents your CRM from being filled with empty fields. The agent can also alert a human operator if a high priority lead fails enrichment, allowing you to manually research the prospect or seek an alternative data source.
Yes. Ceven uses the Generate Search Query action to bridge the gap between human language and the complex Elasticsearch DSL required by People Data Labs. You can simply tell the agent to find software engineers in New York who know Python and have worked at Google. The agent converts this into the specific JSON query structure that People Data Labs understands, executes the search, and then parses the results back into a readable list or pushes them directly into your lead management tool without you ever seeing a line of code.
The cleaning actions are designed to resolve ambiguity in user input. For example, if a user enters Inc. or LLC or misspells a company name on a sign up form, the Clean Company Data action compares that input against the People Data Labs database to find the most likely official entity. It returns the standardized name and a unique ID. This is critical for deduplication in your CRM, as it ensures that three different variations of the same company name are all mapped to one single account record, keeping your pipeline clean and organized.
Your limits are determined by your People Data Labs subscription tier, not by Ceven. However, you should be aware that People Data Labs enforces strict rate limits on their API endpoints depending on your plan. If a Ceven workflow attempts to enrich thousands of leads in a single burst, you may encounter 429 too many requests errors. To handle this, Ceven implements an automatic retry logic with exponential backoff, which slows down the requests to match your tier limits, ensuring that your data sync completes without crashing the workflow.
Yes, the Identify Person Data and Enrich Person Data actions support phone numbers as primary identifiers. When you provide a phone number, the agent queries the People Data Labs identity graph to find the associated professional profile. This is particularly useful for sales teams handling inbound calls or SMS leads where an email address was not provided. Once the identity is resolved, Ceven can pull the full professional history, current title, and company details to give the representative full context before they even pick up the phone.
No, it supports both person and company entities. You can run workflows that start with a company to find all employees matching a certain title, or start with a person to find details about the company they work for. The integration allows for bidirectional enrichment. For example, you can use a person's profile to find their company ID, and then use that company ID to pull the total employee count and annual revenue of the firm, providing a complete view of both the prospect and the organization.
Ceven uses the Clean Location and Clean School actions to normalize disparate formats. If your source list has locations listed as NYC, New York City, or Manhattan, the Clean Location action maps these to a structured geographical object. Similarly, school data is standardized so that University of California Berkeley and UC Berkeley are recognized as the same institution. This normalization happens before the data hits your CRM, which means your reporting and segmentation filters will work perfectly because the data is consistent across every single record.

Alternatives to People Data Labs

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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Plug Ceven on top of the tools you already run. Connect People Data Labs and the rest of your stack, describe the outcome, and its agents handle the work end to end, days of it in minutes.

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