ceven

Snapchat

Automates the deployment of ad campaigns, manages audience segments from customer data, and tracks performance metrics across your Snapchat ad accounts.

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Why use Ceven?

  1. AI native Snapchat integration

    • Describe the outcome and Ceven picks the right Snapchat calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Snapchat data, across all 139 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Snapchat access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Snapchat, when, and on whose behalf.
    • The agent pauses and asks when Snapchat is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Snapchat.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Snapchat action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Snapchat, and when to use it.

Create campaign
Use this when you need to launch a new advertising initiative with a specific budget and objective.
Create ad squad
Use this to set up delivery targeting and placements within an existing campaign.
Create audience segment
Use this to build a new customer list or lookalike audience for targeted ads.
Add users to segment
Push hashed email or phone identifiers into a segment to populate your target list.
Create media
Register images or videos in the ad account before attaching them to creatives.
Copy media between accounts
Duplicate creative assets from one ad account to another to maintain brand consistency.
Estimate audience size
Pull the potential reach for specific targeting criteria before launching a campaign.
Create product feed
Set up the data synchronization for dynamic product ads within a catalog.
Create catalog product set
Group products using filters to create specific sets for dynamic ads.
Get ad account
Pull detailed configuration and status for a specific Snapchat ad account.
Delete campaign
Permanently remove a campaign that is no longer active or needed.
Get targeting insights
Analyze and compare demographics between a base spec and a target audience.
Copy Media Between Ad Accounts
Copies media from one Snapchat ad account to another. Use this when you need to duplicate media assets (images, videos) across different ad accounts for campaign management or sharing creative assets.
Create Account Role
Tool to create new roles for members in a Snapchat Ad Account. Use when you need to grant access permissions to members. Note: Member must already have an Organization level 'member' role before assigning Ad Account roles.
Create Ad Account
Tool to create a new ad account within a Snapchat organization. Use when setting up a new advertising account for campaign management. Requires organization_id, billing center, and advertiser details. Can create test accounts for developmen
Estimate Ad Account Audience Size
Tool to estimate audience size for Snapchat ad campaigns. Use when you need to determine potential reach for specific targeting criteria before creating ad campaigns.
Create ad account creative elements
Tool to create new creative elements in a Snapchat ad account. Use when you need to create dynamic ad elements like buttons for product catalogs or dynamic collections. Once created, creative elements cannot be updated and are immutable.
Create Ad Account Dynamic Templates
Tool to create new dynamic templates for product ads in a Snapchat ad account. Use when you need to set up templates that define how product information from a catalog will be displayed in dynamic product ads.
Create Ad Account Event Details
Tool to create event details for a Snapchat ad account. Use when scheduling advertising events or campaigns. Event details are immutable after creation and cannot be edited. Ensure the event is not referenced by active Reminder Creatives be
Create Ad Account Interaction Zones
Create new interaction zones for an ad account in Snapchat Marketing API. Interaction zones are used for dynamic collections ads and contain 2-4 creative elements with matching interaction types.
Create Offer Disclaimers
Tool to create new offer disclaimers for a Snapchat ad account. Use when you need to add legal disclaimers to offers in ads. STATIC disclaimers display custom text directly, while DYNAMIC disclaimers pull content from product catalogs.
Create ad account reserved forecasting
Tool to create a reserved forecasting for Snapchat ad accounts. Use when you need to forecast reach and frequency for planned campaigns with specific targeting and frequency caps. Requires minimum reach of 500,000 unique users and booking w
Create Adaccounts Targeting Insights
Tool to generate targeting insights for a Snapchat ad account. Use when you need to analyze and compare audience demographics, size, and characteristics between a base targeting spec and a target targeting spec. Returns detailed breakdowns
Create Billing Center
Tool to create one or more billing centers for a Snapchat Ads organization. Use when you need to set up new billing entities for managing ad spend and invoicing. Requires organization ID, billing center name, email address, and complete bil
Create Catalog Role
Tool to create new roles for a catalog in Snapchat Marketing API. Use when you need to assign catalog permissions to members. Members must already have the 'member' organizational role before receiving catalog roles.
Create Catalog Facets
Tool to create catalog facets for grouping products by attributes like BRAND, COLOR, or AVAILABILITY. Use when you need to analyze product distribution across different attributes in a catalog. Returns grouped counts for specified product p
Search Catalog Flights
Tool to search for flights within a Snapchat catalog using optional filters. Use when you need to retrieve and filter flight listings from a dynamic product ads catalog.
Create Catalogs Product Feed
Tool to create a new product feed under a specified catalog. Use when setting up product data synchronization for dynamic product ads. Note: Currently only one product feed can exist per catalog.
Create Organizations Catalogs
Tool to create new product catalogs within a Snapchat organization for Dynamic Product Ads. Use when you need to set up catalogs for automated ad generation based on product data feeds. Requires Organization Admin permission. Maximum 200 ca
Create Organization Role
Tool to create a new role for an organization in Snapchat Marketing API. Use when you need to assign roles to organization members after they have been invited. Each member must be assigned one organization level role type.

30 actions · scroll to see them all

Frequently asked questions

Ceven strictly follows the Snapchat Marketing API requirement for data hashing. Before any user identifier like an email address or phone number leaves your secure environment, the agent applies a SHA 256 hash to the data. This ensures that raw personally identifiable information is never transmitted to Snapchat. The agent normalizes the strings by removing whitespace and converting characters to lowercase before hashing to ensure a high match rate. This process happens in the workflow layer, meaning the model never sees the raw email but triggers the hashed upload to the specific audience segment ID you have selected.
Yes. Ceven can use the copy media tool to move images, videos, and lenses from one ad account to another. This is particularly useful for agencies managing multiple clients or large brands with regional accounts. The agent identifies the media ID in the source account and replicates it in the destination account. Once the copy is complete, the agent can automatically associate that media with new ad squads or campaigns in the new account, removing the need to manually reupload large video files through the Snapchat Ads Manager interface.
A critical quirk of the Snapchat Marketing API is that only one product feed can exist per catalog. If you attempt to create a second feed for the same catalog, the API will return an error. Ceven manages this by checking for existing feeds before attempting a create call. If a feed already exists, the agent will update the existing feed URL or content instead of trying to create a duplicate. This prevents workflow crashes and ensures your product data stays current without violating the one feed per catalog constraint imposed by Snapchat.
The estimation tool allows the agent to test targeting hypotheses before you spend any budget. When you provide a set of targeting criteria such as age, gender, and interests, Ceven calls the estimate audience size endpoint. The agent then returns the minimum and maximum potential reach. You can build a workflow that only creates a campaign if the estimated audience size falls within a specific range, ensuring you do not waste resources on audiences that are too small to be statistically significant or too broad to be effective.
Yes. The agent can create organization roles and assign them to members who have already been invited to the organization. You can set up a workflow that automatically grants a new employee the necessary ad account or catalog permissions based on their role in your HR system. It is important to note that the member must already have an organization level member role before the agent can assign more specific roles like ad account admin or catalog manager. This two step verification process is a built in security feature of the Snapchat API.
When a new audience segment is created, Snapchat sets the initial status to pending while it processes the user list. Ceven handles this by implementing a polling loop. The agent creates the segment and then checks the status at regular intervals. Once the status changes from pending to ready, the agent triggers the next step in your workflow, such as launching the ad squad. This prevents the common error of trying to target a segment that has not yet been fully populated or validated by the Snapchat system.
Ceven can orchestrate A B tests by creating multiple ad squads within a single campaign, each with a different creative element or targeting spec. The agent can then pull performance metrics for each squad every twenty four hours. By comparing the click through rate or conversion rate, the agent can automatically delete the lower performing squad and shift the remaining budget to the winning creative. This creates a self optimizing loop where your Snapchat ads evolve based on real time performance data without requiring manual intervention in the Ads Manager.
Deleting active campaigns or ad squads is a destructive action that cannot be undone. Ceven includes a safety check in its delete workflows. Before calling the delete endpoint, the agent checks the current status of the entity. If the campaign is currently delivering ads, the agent will first pause the campaign to stop spend and then proceed with the deletion. This prevents accidental data loss and ensures that your billing is stopped immediately before the record is purged from the Snapchat Marketing API permanently.

Alternatives to Snapchat

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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