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Mopinion

Syncs user feedback and survey responses into your CRM or project board, alerts teams to negative sentiment in real time, and tracks NPS trends against user cohorts.

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Why use Ceven?

  1. AI native Mopinion integration

    • Describe the outcome and Ceven picks the right Mopinion calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Mopinion data, across all 11 of its actions.

  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Mopinion access.
    • Per user and per environment credentials instead of shared keys.

  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Mopinion, when, and on whose behalf.
    • The agent pauses and asks when Mopinion is unclear instead of plowing ahead.

  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Mopinion.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Mopinion action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Mopinion, and when to use it.

Get feedback responses
Pull a list of recent user feedback submissions, including ratings and comments, filtered by survey ID.
Get survey details
Pull the configuration, questions, and active status of a specific Mopinion survey.
Search feedback by keyword
Query all feedback responses for specific words or phrases to find common pain points.
Update response tag
Assign or change a category tag on a feedback response to organize it for reporting.
List active surveys
Pull a list of all surveys currently live on the site or app to check distribution.
Get response metadata
Pull the browser, device, and page URL data associated with a specific feedback submission.
Create survey archive
Move an old survey to the archive to clean up the active dashboard view.
Export feedback report
Trigger a data export of responses for a specific time range into a readable format.
Get user sentiment
Pull the sentiment analysis score for a specific feedback response if enabled.
Filter responses by rating
Pull only the responses that fall within a specific star rating or NPS bucket.
Sync response to external ID
Map a Mopinion response ID to a user ID in your own database or CRM.
Check survey response count
Pull the total number of submissions for a survey to check if a sample size is reached.

12 actions · scroll to see them all

Frequently asked questions

Ceven sets up a dedicated listener endpoint for your Mopinion account. When a user submits a survey, Mopinion sends a POST request to Ceven containing the response payload. Our agent parses this data in real time, checks it against your defined workflow triggers, and then executes the downstream actions. This means you do not have to poll the API every few minutes to see if new feedback has arrived. You can configure which specific surveys trigger these webhooks in your Mopinion dashboard, ensuring that only relevant data enters your automated workflows and reducing unnecessary API noise.
No. The Mopinion API is primarily designed for data retrieval and response management rather than the structural creation of surveys. You must design your surveys, questions, and targeting rules within the Mopinion visual builder. Once the survey is live and collecting data, Ceven takes over by pulling those responses and pushing them into your other tools. This ensures that the user experience and visual design of the survey remain under the control of your UX researchers while the operational heavy lifting of the data is handled by the AI agent.
Yes. Ceven only accesses the data that your Mopinion API key permissions allow. If you have configured Mopinion to anonymize IP addresses or scrub PII from feedback responses, Ceven only receives the anonymized version of that data. We do not attempt to reverse anonymization. All data transmitted from Mopinion to Ceven is encrypted using TLS, and we store only the necessary identifiers required to maintain the link between a feedback response and your internal customer records for the duration of the workflow execution.
Mopinion enforces API rate limits based on your specific subscription tier. If a workflow attempts to pull thousands of responses at once, Mopinion may return a 429 too many requests error. Ceven handles this by implementing an exponential backoff strategy, meaning the agent will wait a few seconds and try again automatically. However, for extremely large data migrations, we recommend using the export report action rather than individual response calls to avoid hitting these limits and causing delays in your real time automation flows.
Yes. This is a primary use case. If you pass a unique customer ID as a custom attribute when the Mopinion survey is triggered, that ID is included in the response payload. Ceven reads this ID, searches your Salesforce instance for the matching contact, and then appends the feedback text and rating as a note or a custom field update on the contact record. This gives your sales and success teams a full view of the customer sentiment without them ever needing to log into the Mopinion dashboard.
Ceven can use the native sentiment scores provided by Mopinion if your plan includes them. If not, Ceven passes the raw text of the feedback through its own LLM layer to determine if the tone is positive, neutral, or negative. You can then set rules such as if sentiment is negative and rating is below 3, then create a high priority ticket. This allows you to build sophisticated routing logic based on the actual emotion of the user rather than just a numerical score.
Absolutely. While Mopinion collects the data, Ceven provides the action. You can build a workflow that triggers whenever a specific survey response is received. For example, if a user reports a bug through a Mopinion form, Ceven can automatically send a confirmation email via SendGrid telling the user that their feedback was received and a ticket has been opened. Once the developer marks the Jira ticket as resolved, Ceven can trigger a follow up email to the user to let them know the issue is fixed.
If a survey is deleted, any API calls made by Ceven to retrieve data for that specific survey ID will return a 404 not found error. Ceven will log this error in the workflow history and send a notification to the workflow owner stating that the source survey is missing. To prevent this, we recommend using the archive action instead of full deletion, as archived surveys can still be queried for historical data while they are hidden from your active production view in the Mopinion UI.

Alternatives to Mopinion

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

Hotjar logoHotjarQualtrics logoQualtricsSurveyMonkey logoSurveyMonkeyTypeform logoTypeform

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