Semrush

Pulls organic and paid search intelligence into your workflows to automate keyword gaps, competitor tracking, and content briefs.

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Why use Ceven?

  1. AI native Semrush integration

    • Describe the outcome and Ceven picks the right Semrush calls, fills the parameters, and checks the result.
    • Structured, agent friendly tool schemas so each call runs reliably instead of by guesswork.
    • Rich coverage for reading, writing, and querying your Semrush data, across all 37 of its actions.
  2. Managed auth

    • Built in OAuth with automatic token refresh and rotation.
    • One place to manage, scope, and revoke Semrush access.
    • Per user and per environment credentials instead of shared keys.
  3. Agent optimized design

    • Actions are tuned from real success and error rates so reliability climbs over time.
    • Full execution logs so you always know what ran in Semrush, when, and on whose behalf.
    • The agent pauses and asks when Semrush is unclear instead of plowing ahead.
  4. Enterprise grade security

    • Fine grained access so you control which agents and people can reach Semrush.
    • Least privilege by default, read scopes first and only the writes a workflow needs.
    • A full audit trail of every Semrush action to support review and sign off.

Supported tools

Every action Ceven's agents can run on Semrush, and when to use it.

Get keyword overview
Pull search volume, cost per click, and competition metrics for a specific phrase from a regional database.
Get organic results
Retrieve the top 100 domains and urls ranking for a keyword to analyze the current search engine results page.
Get domain organic keywords
Pull a list of keywords that drive organic traffic to a specific domain including their current positions.
Compare domains
Analyze keyword rankings across up to five domains to find common and unique keyword gaps.
Get keyword difficulty
Pull the difficulty score from 0 to 100 for a phrase to assess how hard it is to rank on page one.
Get competitor data
Search for competitors based on shared backlinks or referring domains for a specific target.
Get ad copies
Retrieve the actual text of ads observed for a domain to analyze competitor messaging and hooks.
Get backlinks
Fetch a list of backlinks for a domain or url including authority scores and link types.
Find related keywords
Pull synonyms and variations for a target phrase to expand a keyword list for a content cluster.
Phrase questions
Extract question format keywords related to a query to build an FAQ section or helpful content.
Get domain ad history
Retrieve the 12 month advertising history for a domain including keywords bid on and ad positions.
Get referring domains
Pull a list of all unique domains that link back to a specific target site.
Get anchor texts
Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.
Get authority score profile
Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.
Backlinks overview
Provides a csv formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link building efforts.
Batch keyword overview
Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.
Broad match keyword
Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.
Get categories
Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or url, with results sorted by rating.
Get categories profile
Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
Get competitors in organic search
Use to get a domain's organic search competitors from semrush as a semicolon separated string; `display date` requires 'yyyymm15' format if used.
Get competitors in paid search
Retrieves a list of a domain's competitors in paid search results from a specified regional database.
Get domain organic pages
Fetches a report on a domain's unique organic pages ranking in google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.
Get domain organic search keywords
Retrieves organic search keywords for a domain from a specified semrush regional database; `display positions` must be set if `display daily=1` for daily updates.
Get domain organic subdomains
Retrieves a report on subdomains of a given domain that rank in google's top 100 organic search results for a specified regional database.
Get domain paid search keywords
Fetches keywords driving paid search traffic to a specified, existing domain using a supported semrush regional database.
Get PLA search keywords for a domain
Retrieves product listing ad (pla) search keywords for a specified domain from a semrush regional database.
Get historical data
Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
Get indexed pages
Retrieves a list of indexed pages from semrush for a specified `target` (root domain, domain, or url) and `target type`, ensuring `target` is publicly accessible, semrush analyzable, and correctly matches `target type`.
Keyword overview all databases
Fetches a keyword overview from semrush for a specified phrase, including metrics like search volume, cpc, and competition.

30 actions · scroll to see them all

Frequently asked questions

Ceven manages your Semrush API quota by implementing an intelligent queuing system. Because Semrush imposes strict daily limits on the number of API units consumed based on your subscription tier, the agent tracks usage in real time. If a large batch request for keyword data would exceed your daily limit, Ceven pauses the execution and schedules the remaining calls for the next reset window. You can configure your workflow to prioritize specific domains or keywords so the most critical data is pulled first. This prevents your API key from being temporarily throttled and ensures that your automated reports do not fail silently halfway through a run.
Yes. You can set up a recurring workflow that triggers every week or month to pull competitor data. The agent can use the Compare Domains action to see which keywords your competitors have gained or lost. It then compares this list against your own organic keywords to find new opportunities. For example, if a competitor starts ranking for a high volume term you have ignored, Ceven can create a ticket in your project management tool with the keyword and the current top ranking pages. This removes the need for a human to manually run reports and export CSV files every single week.
Yes. Semrush maintains separate databases for different countries and languages. When you configure a Ceven action, you can specify the regional database you need. This is critical for businesses operating in multiple markets because search volume and keyword difficulty vary wildly between the US, UK, and other regions. The agent can run the same keyword research across five different regions and consolidate the results into a single global demand map. This allows you to see which markets are the easiest to enter based on the local competition level and search intent data provided by the Semrush API.
Absolutely. You can build a workflow that takes a seed keyword and uses the Phrase Questions and Keyword Overview actions to gather data. The agent pulls the most common questions users ask, the average word count of the top ranking pages, and the primary keywords to include. It then feeds all this data into a LLM to draft a structured content brief including headings, a target meta description, and a list of internal links to include. This turns a two hour research process into a three second automated task that ensures every piece of content is backed by hard data.
Ceven uses the Referring Domains and Backlinks actions to snapshot your link profile. You can set up a workflow that checks for new referring domains every day. When a new domain is detected, the agent pulls the authority score. If the score is above a certain threshold, such as 50, the agent can send a Slack notification to your PR team. This allows you to identify who is talking about your brand in real time and reach out to those sites to strengthen the relationship. It can also track if a high value link is removed, allowing you to investigate the cause immediately.
Yes. By using the Get Ad Copies and Domain Ad History actions, Ceven can map out exactly how a competitor is spending their budget. The agent pulls the specific ad text they are using for their top keywords and tracks how those ads change over time. You can set up a workflow that alerts you whenever a competitor changes their primary ad copy for a high value keyword. This gives you a window into their current promotions, pricing changes, or new feature launches. The agent can then suggest counter messaging for your own campaigns based on these observations.
The primary limitation is that the API is separate from the web interface. Some features available in the Semrush dashboard may not have a direct API endpoint. Additionally, the API uses a unit based credit system where different actions cost different amounts of units. For instance, a simple keyword lookup is cheap, but a full domain organic research report is expensive. If you are on a lower tier plan, you may find that you run out of credits quickly when running wide scale audits. Ceven helps by allowing you to filter your requests to only the most important targets to save credits.
Ceven can access historical data through specific endpoints like the Domain Ad History action. This allows the agent to look back up to twelve months to see how a domain has evolved. You can build a workflow that compares a competitors current keyword footprint with their footprint from six months ago. This reveals their long term strategy and which content clusters are actually driving their growth. The agent can then synthesize this into a trend report that highlights the most successful tactics your competitors have used over the last year, providing a roadmap for your own growth.

Alternatives to Semrush

Other tools that solve a similar problem. Ceven supports these too, so you can switch or run more than one at once.

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